Huge Designs Streaming Application for HBO GO® Mobile
May 06, 2011 - BrooklynHBO® subscribers can now watch the network’s award-winning and acclaimed original programming, as well as hit theatrical films, on the Apple® iPad®, iPhone®, iPod Touch® and select Android™ devices, thanks to a suite of new mobile applications designed for HBO GO® by HUGE.
Created to make it as easy to watch HBO content on a tablet or mobile device as a TV or computer, the HBO GO mobile app provides HBO subscribers with instant access to more than 1400 titles, including every episode of every season of the best HBO shows. Now available for download, the new app is free of charge and available to HBO subscribers through a participating television provider.
HBO subscribers can use the HBO GO mobile app to watch new episodes of current hit shows like Game of Thrones®, Boardwalk Empire® and True Blood® as well as all seasons of classic shows like The Sopranos®, Sex and the City® and Deadwood®, HBO original films, miniseries, sports, documentaries and specials, plus a wide selection of blockbuster theatricals.
HUGE began working with HBO in June 2010 to plan and bring to market a mobile entertainment experience worthy of HBO’s content and subscribers. Gene Liebel, HUGE partner and Chief Strategy Officer, said “HBO produces the best and most sought after programming in the world, so it wasn’t enough simply to make HBO accessible on the new platforms. We had to develop a user experience equal to the HBO brand.”
“We had to make it as easy as possible to browse through a massive library of content and drop into any episode or movie instantly. That’s hard to do while maintaining a consistent user experience across multiple mobile platforms and designing an experience that feels native to the particular device you’re using,” noted Felipe Memoria, Partner, Product Design at HUGE.
Available as of Friday, April 29, the HBO GO mobile app made its way to the top-ranked free app in Apple’s App Store on its first day of release.
HBO will continue to partner with HUGE for ongoing strategy and design of its digital video platform throughout 2011.
The HBO GO mobile app is the second streaming television application released by HUGE for a Time Warner company in 2011. In February, HUGE launched an application designed and built for the adult cartoon network Adult Swim. HUGE is also known for designing the Reuters News application, released in conjunction with the launch of the iPad in 2009.