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Huge Designs App for Flip Flip Flipadelphia

October 03, 2011 - Brooklyn

To promote the new season of “It’s Always Sunny in Philadelphia,” FX Networks worked with HUGE to design the latest app for their cult comedy. The free ‘Flipadelphia’ Flip Cup app for iOS and Android allows fans of the show to play the classic flip cup game on their mobile device.

Inspired by Philadelphia's flip cup tournament as highlighted in the infamous “The Gang Reignites the Rivalry” episode, the Flipadelphia flip cup game brings the revelry of Paddy’s Pub to iPhone, iPod Touch and Android. HUGE completed design and build for an app experience that captures the show’s irreverent humor and gives fans an exciting way to interact with “The Gang.”

The app features realistic gameplay and cup flipping, including taunting and berating by Charlie, Dennis, Dee, Mac and Frank when a user misses their flips. With both solo and versus modes, the app allows users to play by themselves against a timer or to connect with Bluetooth to compete against friends. As an added bonus, and in the spirit of the show’s outrageousness, users can even send taunts to disrupt competitors’ game play. A sharing function allows users to share their scores and challenge other fans of the show via Facebook, Twitter or email. In addition to flip cup game play, the app features special video clips, Sunny tweets and Facebook posts, the ability to shop for Sunny merchandise and more.

HUGE previously worked with FX to develop the Sunny Soundboard app for “It’s Always Sunny in Philadelphia,” available on iOS and Android.

The Flipadelphia app is currently available for free download for iOS here and Android here.

About Huge

Huge is responsible for core digital strategy, marketing and implementation for some of the largest companies and brands in the world. Founded in 1999, the company has evolved a methodology and a culture that combines the most powerful aspects of research, user-centered design, technology and marketing to meet client objectives. The online businesses designed and developed by Huge generate over $12.5 billion in annual revenue and are visited by more than 150 million visitors each month. The company has nearly 500 employees operating out of New York, Los Angeles, London and Rio de Janeiro. Huge is part of the Interpublic Group of Companies.

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