Huge Helps Create New User-Centric Design for StumbleUpon

Huge is proud to have partnered with StumbleUpon to create a new brand identity and design system for StumbleUpon.com, which provides daily inspiration to more than 20 million registered users and is the leading referrer of social web traffic on the Internet.

Huge worked with StumbleUpon to create a user-centered brand strategy and visual identity and to apply the new design to key page templates and digital touchpoints. The new StumbleUpon better resonates with its users and more clearly communicates the company’s core values.

“Huge has a specific approach to all of our work, which is to listen very hard to users and to prioritize their needs,” said Peter Reid, a creative director at Huge’s Los Angeles office who worked with StumbleUpon on this assignment. “So we talked to StumbleUpon’s core user base about their experience - how they use StumbleUpon and what they love about it - and realigned the brand and visual identity to reinforce the experience that already exists.”

Peter Wolfgang, an engagement director at Huge who also worked on the assignment with StumbleUpon, added “The process for defining a brand for an interactive product like StumbleUpon is the opposite to the typical branding experience where companies seek to create or define meaning for users. For StumbleUpon’s users, that meaning already exists because they're using the site for a particular purpose in a particular way each day. We’d ask them about the product and they would say “It’s addictive and it’s awesome and it’s surprising and I laugh out loud at work at it and that’s why I love it” - so that’s what we sought to reflect and reinforce in the redesign.”

The new StumbleUpon.com features a streamlined layout, incorporating rich imagery that provides users with a more immersive discovery experience for finding and sharing new content. Other site enhancements include a new StumbleBar at the top of the page which allows users to more easily discover and share via email, Facebook, Twitter, LinkedIn and StumbleUpon. Additionally, the Explore Box, which enables more defined stumbling through keywords and topics, will be integrated throughout the site and into the StumbleBar. The new StumbleUpon.com also features Channels, which allow users to discover content recommended by more than 250 different brands, content sites, and celebrities including Aol, Audi, Funny or Die, GE, and the History Channel.

Huge's work for StumbleUpon was completed out of the agency's Los Angeles office, a full service office working with many of the company's biggest clients in the entertainment, media, and technology industries.