Senior vs. Senior.

Does adding a 70-year-old to a college intern class work as well as it does in the movies?

Pfizer
December 15, 2016

Get Old is a social campaign and platform from Pfizer aimed at fighting ageism and fostering a healthier attitude towards our later years. This past summer, Pfizer continued to practice what they preach by inviting a retiree into their summer intern class. We documented the 10-week internship and kept our Get Old community up to date through videos, photos, blog posts and other social content. The campaign garnered over 16 million impressions, 4.6 million video views, and 228k other engagements. The intern class was the topic of an article in Fast Company and the senior intern, Paul, will be a featured speaker at this years SxSW.

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Facebook – 7,583,359 reach, 142,471 reactions, 9,469 shares, 2,794 comments

A special group of Pfizer interns were reminded of this throughout the summer by one senior intern's very presence. http://on.getold.com/2cAnlHX #SeniorVsSenior

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