Maintaining relevance and authenticity often requires significant investment, both in terms of time and human resources. By closely analyzing emerging trends and harnessing insights that mirror shifts in culture, brands can make strategic, well-informed decisions that propel their growth.
Introducing Culture Decoder.
Our new AI-driven platform analyzes billions of data points to deliver industry-specific trend detection, analysis, and recommendations so brands know what’s important to their customers and which trends they should – and shouldn’t – engage with.
Culture Decoder is a SaaS application that ingests and analyzes data from social media platforms, review sites, blogs, forums, and news aggregators to align each trend with user-defined customer groups. It also calculates the size, sentiment, and momentum of each trend and recommends actions aimed at delivering growth.
Culture Decoder and Huge enable you to:
React quicker with better experiences
Discover new ways to engage with customers in authentic ways
Validate quantitative research more efficiently
Discover new customer groups who care about trends relevant to your brand
Measure pitch or idea relevance to cultures
Find new connections between things using parent and sibling trends