Frisco Chau.

Global Head of Data & Insights

Frisco Chau

It is Frisco's mission to make Huge and every client we work with data-fluent — able to focus on the data to make decisions rather than complex business jargon. With over 25 years of experience making data-driven decisions, Frisco has a proven track record of working at the intersection of data, creativity, and technology to deliver client impact.

Before Huge, Frisco served as Chief Data Officer at M&C Saatchi Group, and Chief Executive Officer at Fluency M&C Saatchi, a new data consultancy he co-founded. There, Frisco also oversaw an innovative audience segmentation and sizing strategy using psycholinguistics for Manchester United Football Club.

Previously, Frisco served as Senior Manager of Data Strategy at Accenture Interactive, where he led data strategy and garnered frontline experience leading numerous data-driven and digital marketing transformations for Maserati, GSK, Arla Foods, and many others. Frisco also spent some time client-side at Adidas HQ, where he led the brand consumer analytics and marketing intelligence function. In all his roles, his mandate has been to instil a "data diversity" standard within the company’s operating model — ensuring that all insights always tap into the broadest and largest data sets available to be the most accurate they can be.

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