Huge at Cannes.
June 21, 2021
Huge & Ruby Royale To Take Part In Main Stage At The Cannes Lions Festival Of Creativity
In addition, the global experience agency celebrates Mobile jury appointment for Chief Design Officer Fura Johannesdottir, Chief Talent Officer Kali Beyah’s panel discussion with The Female Quotient and top work in both 2020 and 2021 across all of the Festival’s award shows
JUNE 21, 2021 (BROOKLYN) -- Huge, (NYSE: IPG), global experience agency, today unveils its plans for the 2021 Cannes Lions Festival of Creativity, which features a must-attend virtual main stage appearance with Huge’s Chief Creative Officer Jason Musante and RuPaul’s Drag Race star and Squirrel Brand spokesperson Latrice Royale, going live On Demand on Monday, June 21 at Lions Live.
In addition to the main stage, Huge Chief Design Officer Fura Johannesdottir will serve on the Mobile jury, judging both 2020 and 2021 award entries, while Global Chief Talent Officer Kali Beyah will join The Female Quotient, a non-profit group at the Equality Lounge, for a Cannes-adjacent discussion within its speaker series on “Reinventing the Future of Work for Women” on Thursday, June 24 at 12:45 pm ET.
“Huge has been consistently building momentum,” said Raj Singhal, COO and Acting Global CEO at Huge. “We are excited to virtually put our stake in the ground at the Festival this year with our best-in-class leaders representing our team, our brands, our innovative work and most importantly, our mission to make things people love.”
Along with its participation, Huge anticipates the results of both the 2020 and 2021 awards shows after having submitted work across a vast variety of disciplines. Specifically, high profile submissions are as follows:
Scott Helmet, 2020, for Product Innovation and Sport Product Design
Verizon Blockchain, 2021, for Market Disruption, Innovative Use of Technology and Product Innovation, Digital Design, and Corporate Purpose and Social Responsibility
Pantone Color Commentary, 2021, for Real-time Response and Contextual Content
Latrice Royale for Ruby Royale, 2021, for Innovative Use of Influencers and Talent
More information on how to access Huge’s activations at Cannes, here:
How Huge and Latrice Royale Werked It and Got Nuts into Everyone's Face
Description: In a conversation with Huge’s Chief Creative Officer Jason Musante talks with RuPaul’s Drag Race star and Squirrel Brand spokesperson Latrice Royale as she spills the tea on how brands and agencies can collaborate to create work that’s fierce, fun, and also effective. The partnership stems from Huge’s work with Squirrel Brand for their new nut mix Ruby Royale released around Valentine’s Day.
Jason Musante, Chief Creative Officer
Latrice Royale, RuPaul Drag Race Star and Squirrel Brand spokesperson
Date & Time: Live On Demand at here starting June 21
Please note, this film has a paywall and all festival goers will have access
The Female Quotient Equality Lounge.
Reinventing the Future of Work for Women
Description: The World Economic Forum’s Global Gender Gap Report, which was released one year after the onset of Covid-19, shed light on the pandemic’s disproportionate effect on women. Across the world, a billion schoolchildren were learning from home at some point during the year, adding an average increase of five hours to a woman’s “work day.” The sectors most impacted by lockdowns (consumer, retail, travel and tourism) also tended to be large employers of women. If the pandemic taught us anything it’s that flexibility is not only a work/life benefit, it’s a necessity. What other measures need to be taken as a return to physical workplaces begins to commence?
Kali Beyah, Chief Talent Officer
Date & Time: Thursday, June 24 @ 12:45 - 1:30 PM ET, to RSVP here.
Jury appointment for Mobile.
Description: Chief Design Officer Fura Johannesdottir will serve on the Mobile Jury, judging entries submitting to Mobile Lion categories for the 2020 and 2021 show.
Fura Johannesdottir, Chief Design Officer
This marks the 13th consecutive year Huge has participated in the Cannes Lions Festival of Creativity, highlighted by the agency’s 2018 and 2019 Change for Good hackathons, hosted in partnership with Amazon and Earth Day Network.
Cannes Lions Live will bring outstanding live and on-demand content and experiences delivered by exceptional talent, as well as revealing, analysing and celebrating the winners of the Lions. Access to Cannes Lions Live is included in the fee for LIONS Membership.
Huge, part of Interpublic (IPG), is a global experience agency made up of creatives, designers, technologists, strategists, and data scientists. We help companies become a deeper part of people’s lives by creating unified brand experiences that people love. We work with clients such as Google, McDonald’s, FCA, Brooks Running, P&G, and others, who are as committed to shaping culture and defining the future as we are. Headquartered in Brooklyn, we currently have more than 1,400 employees working across 13 offices in North America, Latin America, Europe, and Asia.
Interpublic (NYSE: IPG) (www.interpublic.com) is a values-based, data-fueled, and creatively-driven provider of marketing solutions. Home to some of the world’s best-known and most innovative communications specialists, IPG global brands include: Acxiom, Craft, FCB, FutureBrand, Golin, Huge, Initiative, Jack Morton, Kinesso, MAGNA, Matterkind, McCann, Mediahub, Momentum, MRM, MullenLowe Group, Octagon, R/GA, UM, Weber Shandwick and more. IPG is an S&P 500 company with net revenue of $8.06 billion in 2020.
Managing Director, Global Communications