As Global Head of Experience Design at Huge, Derek Fridman oversees the agency’s design and user experience teams. With more than two decades of experience in conceptual and interactive design focusing on UX, usability, mobile, and emerging media, Derek specializes helping the world’s largest companies design systems that span touch, audio, mobile, and web interfaces as well as physical and retail environments. An influential voice on the impact of design and technology, Derek is a regular public speaker at conferences and festivals including TEDx, SXSW, Creative Mornings, OMMA, and Digiday.
Prior to joining Huge, Derek led the emerging experience group at SapientNitro as Creative Director of UX and Digital Innovation where his work included award winning touchscreen retail and mobile entertainment applications for The Coca-Cola Company, Disney, Adobe, MetLife, Marks & Spencer, Samsung, WWE, AutoTrader UK, and New Balance. Before Sapient, Derek founded a design studio in Atlanta providing both creative and user-centric design services to clients across a variety of industries including Adidas, Atlantic Records, CBS, The CW, Disney, Lucasfilm, MTV Networks, NFL, Pepsi, Proximo Spirits / 1800 Tequila, Verizon Wireless, and Warner Brothers.
Born in Puerto Rico, Derek holds a degree in Visual Communications from the Art Institute of Atlanta. He lives in Atlanta with his family.