As President, Technology at Huge, Gela Fridman is responsible for the strategic management and development of Huge’s technology consulting and engineering teams, creating unique and productive partnerships between disciplines and clients that drive innovation and solve complex business problems. She excels at helping client organizations transform into technology leaders by fully integrating engineering into their business.
Since joining Huge, Gela has also played a key role in helping Huge transform into an interdisciplinary tech heavyweight in the agency world, creating unified experiences for some of the world’s leading brands and technology companies and laying the foundation for products, services, and experiences that play a meaningful role in people’s lives and define the future for both companies and their users.
Earlier in her career, Gela held positions at RAPP, Ogilvy & Mather and IconNicholson, where she built an extensive portfolio of large-scale, custom web-based applications, as well as digital marketing and social platforms.
Born in Russia, Gela earned a bachelor’s degree in computer science at New York University. Gela is passionate about jazz, cooking, and fashion. She lives in New York with her husband and children.