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How to Build Brand Trust and Loyalty in the AI Age

By Belinda Lanks

February 13, 2020

Holden Bale, Huge GVP, talks about how companies can win our hearts by taking a responsible approach to collecting our data.

Ever hear the term datasparsamkeit? Translated from German, it literally means “data stinginess,” referring to the principle of developing technology that captures as little user data as possible. And its a discerning approach that VP Holden Bale urges brands here in the U.S. to adopt.

Watch Bale as he answers, What is the future of loyalty for brands in this digitized world? How can companies succeed without violating trust? And how can designers, technologists, and strategists balance personalization with respect and representation?

How to Build Brand Trust and Loyalty in the AI Age
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