Claude made me buy that: a Huge webinar.
Brand experience and design when your customers increasingly are no longer human.
Register for the webinar.
Claude made me buy that.
Brand experience and design when your customers increasingly are no longer human.
When an agent recommends, compares and checks out on a shopper’s behalf, what do brands lose? Do they lose the power to create emotional connections? If agents make only rational shopping decisions, what kind of features define who wins the sale? And what power do brands have in creating a connection with consumers in the AI shopping era?
Join Huge in a panel featuring Forrester’s Chuck Gahun, VP, Principal Analyst, to dig into what brand experience and design look like when an increasing number of your customers aren’t human.
In this webinar, you’ll learn about:
- New Forrester data on how people are using agents to shop and decide.
- How leading paint company Behr is designing a unified brand experience that works for human shoppers and agents at the same time.
- A framework for earning an agent’s trust without losing the emotional pull that makes a brand a brand.
Webinar panelists:
- Chuck Gahun, VP, Principal Analyst, Forrester
- Andy Lopez, CMO, Behr
- Josh Campo, CEO, Huge
- Lauren DeGeorge, Chief Client Officer, Huge
When:
Thursday, October 22, 2026, 9 AM PT / 12 PM ET / 5 PM BST