Huge's team of data scientists and analysts use data as a key input to drive decision making and design effective brand experiences.
Data-driven decision-making is facilitated by helping clients achieve a healthy data culture. We use data to map user needs to business objectives, identify critical insights and growth opportunities, and establish a data analysis framework for every part of a client's business, fueling faster and more confident decision-making. Data strategy and modeling, the technical approach to data management, and operational analytics support are all possible elements of client solutions.
Data-driven design embraces agile cycles of testing and optimization, drives superior brand experiences, and maximizes business performance. We think about the organization's data as a monetizable asset, a key input into creating experiences that are highly personalized, and, with the integration of machine learning algorithms, continuously evolving and automated.