Frisco Chau.

  • Global Head of Data & Insights.

Frisco serves as Global Head of Data & Insights at Huge, where he is responsible for scaling the company’s data capability across data science, analytics and research. In this role, Frisco develops new AI powered data products and drives greater integration of these capabilities across the business.

Prior to joining Huge, Frisco was Group Chief Data Officer at M&C Saatchi Group and Chief Executive Officer of Fluency, M&C Saatchi's data consultancy. He brings a hybrid background and set of experiences fostered from agency-side (data, digital, creative), consultancy-side (Infosys and Accenture Interactive) and client-side (adidas). Frisco has led marketing transformation experiences for top brands such as Adidas, Maserati, Pandora Jewelry, GSK, Arla Foods, Manchester United FC, Amazon and many more blue-chip companies.

With 25+ years experience, Frisco plays a key role in the company’s underlying mission to establish, enable and foster data fluency, working at the intersection of creativity technology and business growth acceleration.


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