Matt Creer.

  • Global Head of Transformation Management.

Matt joined Huge at the end of 2022 as the Head of Transformation Management.

As Huge transforms to be a growth acceleration company, he is responsible for managing the transformation of the business globally.

Mat has been with IPG for over 10 years, where his focus previously has been on driving growth and expanding client bases at McCann, UM, and Initiative. In his most recent role with Initiative, global new business won totaled over $3.5B in billings over the 5 years he was the Global Head of Growth. Wins included brands like LEGO, Amazon, Salesforce, Revlon, Deliveroo, Carlsberg, Nintendo, and KPMG. This growth saw RECMA name Initiative as the fastest-growing media agency in the world and helped the business win Agency of the Year awards from Ad Age, and Campaign.


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