Huge uses qualitative and quantitative research methodologies to formulate a deep understanding of the user, generating insights that drive our strategic approach to product and marketing.
Today, brands can reach users and gather new forms of feedback more quickly and effectively than ever. We couple technology-driven research methodologies with broad ethnographic studies to holistically understand the user in today's rapidly changing world. We are focused not just on how users act and what they do, but on why they make specific choices, and how their motivations and perceptions support the way they see their world. In doing so, we identify true user behaviors and attitudes, identify met and unmet needs, and formulate a clear understanding of brand perception and brand opportunities.
While research is a standalone offering, it is also fully integrated into Huge's creative process. Design and creative is continually tested during the development and post-launch optimization of experiences.