Get­ty Im­ages.
Boris the Brand.

We turned one of the most talked about politicians into satirical brand guidelines for Getty, one of the UK's most powerful brands.


Boris the brand.

Hijacking the UK's most powerful brand to demonstrate the power of Getty's culturally relevant content.

By turning the most talked about politician of our times into a set of satirical brand guidelines, we demonstrated the strength of Getty's up to the minute content and enabled them to be part of the cultural conversation.

A real-time brand and retail experience, featured real-time content updates, connecting his every action right back to Getty Images.


  • Branding.


The goal was to switch the perception of Getty Images from being a traditional stock site into a platform that's home to the world's richest resources of culturally relevant, up to the minute imagery.

For maximum attention Getty Images would target the most photographed person in the UK, on the biggest news day of the year.


The moment Boris Johnson became PM, we launched

The brand guidelines featured fundamentals such as art direction, colour palette, tone of voice, and photography - and was powerd by rapid, live content updates. Every image was shoppable, driving traffic directly to Getty Images.

Increase in traffic.

Brand of chaos.

The Wall Street Journal.

Awards & Press.


YouTube Blog.

The goal was simple: Inspire, inform, and increase reach. For YouTube, we completely reimagined their blog, creating a dynamic new home for the brand's editorial content.