Scott Sports.
Aero Hel­met.

Using insights from real rider behavior, we partnered with Scott Sports to create the first human-centric cycling helmet.

Overview.

For the win(d).

A new approach to the helmet problem.

In cycling races, drag separates the winners from the losers. Unfortunately, the piece of equipment that creates the most drag is also vital for rider safety: the helmet.

Scott Sports asked us to create a new kind of helmet—one that protects the rider while significantly minimizing drag. Our answer was the Scott Split Plus Cycling Helmet, which launched at the 2019 Tour de France. Unlike other helmets, the Scott Split was designed around actual rider behavior on the race course instead of behavior in the lab. If wins at global competitions like the Tour de France and Giro d’Italia are any indicator, it looks like our human-centric physical product approach is working.

Reel.

Scott Sports.
01:08

Play.

Work.

  • Physical design.
  • Research.
  • Strategy.

Redesigning the helmet for real racing.

Most helmets are designed in the wind tunnel, a controlled environment that allows analysts to carefully monitor rider performance. But as we began our research in the wind tunnel, we made an observation that changed everything: riders behave differently in wind tunnels than they do on the race course. In races, riders don't just look straight ahead—they glance down at computers, adjust their position to battle sidewinds, and dip their heads to find strength.

So we changed our approach. Over 18 months of research, testing, and data analysis, we designed a helmet based on the way riders actually move on the course. Helmet shape was key. We compressed the traditional teardrop-shaped helmet into a more forgiving form so riders could behave more naturally with little aero penalty. We also added new features like aerodynamic ear covers, an improved ventilation system, and an eyewear holder to keep riders cool, comfortable, and fast.

Unlocking data intelligence on the road.

The Scott Split was designed for world champions and amateur riders. To fine-tune their technique, pro riders often train in a wind tunnel or similarly controlled environment with an aerodynamics expert and a statistical dashboard. But most amateurs don’t have access to that tech. To give amatuer riders their own wind tunnel of sorts, we created the Aero Coach accessory for our helmet. Aero Coach uses a sensor embedded in the helmet to communicate key live stats like speed, power and drag.

Outcomes.

The Scotts Split helmet featured a series of design firsts, giving it the lowest drag in the industry. While the helmet generated a number of favorable press hits, we were most excited about its real-world impact.

Wearing the Scotts Split, Simon Yates of the Scotts team achieved his best Tour de France yet. And his teammate Annemiek van Vleuten rode to her 2019 victory in the Giro d’Italia in the helmet.

Outcomes.
80%
Power generated to overcome aerodynamic drag.
27
Average minutes saved.
5
National, World, and Giro Rosa wins.

Triathlon riders take their sunglasses on and off, this process was made faster and easier with the new eyewear garage design. Those few seconds for a triathlete, could change the race.


Marco Crivello, Product Manager- Scott Sports.

Awards & Press.

Press.
  • ADC – Product Design, Transportation (Silver)
  • ADC – Product Design, Innovation (Merit)
  • ADC – Product Design, Science/Medical (Merit)
  • ADC – Product Design, Sports/Leisure (Silver)
  • D&AD Awards – Product Design: Leisure & Sports (Graphite Pencil)

Hublot.

Hublot has a storied history ticking to the beat of their own drummer. We helped bring that rebellious sprit to life online and in the virtual space.