Partner story.

Spotify.

Partnership.

Amplifying audio.

Our partnership with Spotify is all about one thing: audio. We've helped them reimagine their ads platform, extend franchises like Wrapped & Culture Next, while helping plan for the long term.

Music is the undisputed barometer of popular culture, and Spotify, as the undeniable authority in music has a unique opportunity to amplify their authority and drive tangible outcomes for brands; inspiring and providing guidance to brand marketers and industry leaders as they create marketing strategies, products, and creative campaigns to reach and engage Gen Z and Millennials.

Huge has collaborated with Spotify since 2019, with a unified goal to bring audio-centric digital experiences to users across the globe. Recent work includes the launch of a new Spotify Advertising brand, ads.spotify.com site, a digital content hub for Culture Next, and the expansion for the first-time ever of the Spotify Wrapped data and insights experience to a B2B audience.

Work.

  • Products & platforms.
  • B2B.
  • Technology.
  • XD.

Ads.spotify.com.

As a pioneer in the global audio streaming subscription space, Spotify (through their Spotify for Brands, Spotify for Creatives and Spotify Ad Studio digital experiences), has massive reach with partners looking to advertise their brands. A set of siloed experiences, however, results in a siloed audience, and with the goal of growing the market for audio through new advertisers, retention and increase in investment, the objective was to create a more connected user experience that reframes Spotify advertising solutions under a single, cohesive destination.

Approach.

Huge worked alongside Spotify to research the motivations and desired outcomes of different audiences, and create new digital experiences that unite the Spotify advertising properties with consistent messaging and design to educate, inspire and drive conversion across the Spotify audience—ultimately enabling the launch of a new brand, Spotify Advertising.

Huge successfully launched the Spotify Advertising website across 12 locales and has continued to work in partnership with Spotify to manage and optimize the entire experience—through testing, iterative design, content strategy and content creation.

Outcomes.
+66%
Increase in direct sales leads.
+22%
Increase in new account signups.

Flexible design system.

We designed a new Command Center experience as a tool on the Docomo platform to put clean, market-specific data in the pockets of leadership, empowering them to make informed, real-time decisions about their business and helping P&G operate more efficiently.

Ongoing enhancements.

We designed a new Command Center experience as a tool on the Docomo platform to put clean, market-specific data in the pockets of leadership, empowering them to make informed, real-time decisions about their business and helping P&G operate more efficiently.

Products & Platforms.
2020.

Culture compass.

Much of modern brand-building is centered around exploring how best to tap into popular culture moments and trends. Our belief, however, is that all too often, cultural planning activities often produce shallow work that fails to reach the heart of the moment. We tapped into Spotify's unique position to create a new digital planning tool. The tool focuses on helping brands reframe how they think about global events, providing insights and case studies to help brands plan their next advertisting opportunity.

Products & Platforms.
2020.

Wrapped for Advertisers.

For the first time ever in 2020, Spotify partnered with Huge to expand the annual 'Wrapped' campaign to a new audience of brand marketers, creatives and advertisers—providing access to Spotify's first-party insights through an easy-to-use, interactive data-driven microsite. Through this dynamic and visual experience, the Spotify Advertising audience can dive into user trends across a range of audience categories understanding the content consumption and device usage habits spanning foodies to fitness enthusiasts, —and using this as a key input in their brand marketing campaigns, leveraging the ad products available on the Spotify platform.

Reel.

Spotify Wrapped.
01:19

Watch.

Scott Sports.
Aero Helmet.

We partnered with Scott Sports to create the first human-centric aero helmet which meant creating a product that was not only protective, but also smart.