Val­ue Re­tail.

With a mobile first approach, we helped Value Retail create a new digital experience across 11 of its global websites.


Bridging the divide.

Bridging the physical and digital divide through a web experience that gave consumers a window into the world of every Village.

With 11 Villages worldwide, Value Retail have made their name as creators of luxury, outdoor shopping destinations that house iconic brands such as Chanel, Montblanc, and Alexander McQueen. Tasked with converting digital interest into physical footfall, we followed their belief in the 'power of imagination' to deliver a digital embodiment of their physical destinations, The Bicester Village Shopping Collection.


  • Products & platforms.
  • Research.
  • Strategy.
  • Technology.
  • XD.


With a mobile first approach, we created a digital destination that gave consumers the sensory experience of being at the Village, adopting immersive imagery, playful interaction and bold animation. Launched across 11 global sites, we followed a series of research, design, UX, and development sprints, in close partnership with Value Retail, a flexible

modular design framework supported by an extensive intelligent CMS allowed each Village to partner with us on content and editorial needs, enabling localised solutions that could flex for different destination priorities and partners.


Launched across 11 unique websites, we brought the Villages closer to everyone. By adopting atomic design methodologies, we created a unified brand experience that brought consistency across their global business. In doing so, we also delivered a scalable that platform that can grow as they do.

Scott Sports.
Aero Hel­met.

We partnered with Scott Sports to create the first human-centric aero helmet which meant creating a product that was not only protective, but also smart.