Designers and developers are constantly inventing intuitive touch-screen gestures on applications that seamlessly blend the virtual world with the physical world in ways point and click interfaces can’t fathom. Yet they’re still hindered by the physical parameters of any given device. Natural User Interfaces go beyond the device or browser, using the natural world as its platform.
Watch Andrew Zolty, Asa Alger and Ken Lonyai show off some of their work with Natural User Interfaces, and a discussion moderated by Huge’s Michal Pasternak on how best to design for NUI. Read more.
Christian Holst's 'Guidelines for Better Navigation and Categories' provides an excellent guide to navigation in e-commerce environments.
Smashing Magazine, 11/11/13
Polygon's review of the new PlayStation 4: comprehensive, well designed, and amazing.
Fora.TV streams Quartz's 'The Next Billion' conference on the future of the internet and digital commerce.
An independent group of founders in the EU named The Leaders Club have launched a Startup Manifesto for Europe.
Digital Agenda for Europe, 11/14/13
Avinash Rajagopal investigates the impact of modern computing on the human body.
Originally published in Search Engine Watch.
Language evolves and is shaped by active forces. As technology, culture, and society move forward, our language and keywords are forced to keep up. Because this change happens fast, it's increasingly common that a social, technical, or cultural manifestation has emerged and isn't yet defined, commoditized, or made into a cliché.
The interesting thing is that, as search marketers, when some other branch of marketer comes to us all charged up after identifying a new concept or trend, we respond with "well, there's not that much search volume on that." And so we exit the conversation, and the action moves elsewhere.
In other words, search marketers are followers.
Keywords Without Search Volume are Opportunities. Read more.
The gun control debate--and any number of issues--should be examined through the lens of eleven different Americas that exist in the U.S.
Tufts Alumni Magazine, Fall 2013
This one is for our boss: Procrastination makes you more productive, if done right.
Fast Company, 11/8/13
173 things Steven Soderbergh read and watched in 2009.
Open Culture, 11/5/13
How SNL made its awesome Wes Anderson horror movie parody, The Midnight Coterie of Sinister Intruders.
Alex Buono, November 2013
How Twitter hijacked my mind.
Daily Intelligencer, 11/7/13
Quality assurance in an agency setting moves at warp speed. QA leads and analysts often find themselves working on two or three projects at the same time, debugging one right after the other. Managing scope, agility, and resourcing are daily challenges, as well as the constant fear of freezing VMware during cross-browser testing.
QA consultant Karen Johnson moderates a panel of QA directors from R/GA, McGarryBowen and Huge. Watch the video to learn the ins and outs of QA in an agency setting versus in-house, the evolution of test approaches, automation versus manual testing, and what the future holds for agency QA. Read more.
The backlash against Real-Time Marketing is well underway these days. Even after countless social media blunders this past year, many brands are still embracing the trend without a legitimate goal in mind. This is especially true ever since the tweet-that-must-not-be-named sent a shiver down the spine of the marketing industry during this year’s Super Bowl.
Ah yes. With any Real-Time Marketing article (or RTM for the time deficient), there must be an Oreo reference. It’s inescapable. But if RTM is like the observational humor boom of the 1970s and 80s, Oreo’s Super Bowl tweet is the “What’s the deal with airline food?” poster child for the medium. It’s become a caricature in a saturated market—perhaps unfairly so. Read more.
Meebo Co-Founder Seth Sternberg on how all Newcos are Techcos.
Seth's Blog, 10/31/13
Just in time for Halloween week, when will Facebook have more dead users than alive ones?
What If, 10/31/13
Remember when you had a My Yahoo page? iGoogle's demise heralds the end of the personalized portal.
How the market for early stage venture funding has changed.
The man who would teach machines to think.
The Atlantic, October 2013
The hype around "Big Data" has led to the growing availability of large, nearly comprehensive data sets to executives who previously had little access to this type of information. In many cases their lack of experience has led to an unquestioned assumption that any and all metrics are useful and meaningful. Motivated by an organizational desire to turn data into a narrative—one that can justify a business strategy or ad spend is often the most popular—they end up relying on incomplete, inconsistent or incorrect information. This is less a technical or statistical problem than a cultural one, driven by several key factors: Read more.
U.K. official urges U.S. government to adopt a digital core.
The marketization of higher education.
London Review of Books, 10/24/13
What Churchill can teach us about the coming era of lasers, cyborgs, and killer drones.
Foreign Policy, 10/22/13
Second Life's strange second life.
The Verge, 10/24/13
The decline of Wikipedia.
MIT Technology Review, 10/22/2013
Marvel Entertainment has been telling stories set in their massive collaborative universe for over 70 years. While this universe has created an amazing slate of characters and stories across many different media, it has also created an incredible amount of complexity when it comes to representing this intellectual property as data. How can you model a universe where literally anything can happen? Watch Marvel Entertainment's Peter Olson talk about how Marvel uses graph theory and the emerging NoSQL space to understand, model and ultimately represent the uncanny Marvel Universe. Read more.
"Everyone has a plan until they get punched in the face." Great, free doc about Iron Mike.
A look at ever faster product cycles.
ParisTech Review, 10/4/13
The Grand Budapest Hotel.
Wes Anderson, coming in 2014
Social fitness network Strava gets scrutiny after two cycling-related deaths.
Bicycling Magazine, 10/13
How the deck is stacked against government technology.
Daily Beast, 10/18/13
This week, new federal and state-run health care exchange websites were overwhelmed with unexpectedly high traffic as millions of Americans got their first glimpse of Obamacare online. Early indications of how many people actually tried but failed to enroll are mixed. But reaction to the user experience has been consistent: it was not good. Most users faced slow load times and confusing error messaging, and only a small number relative to the millions who visited the sites registered successfully.
Fortunately, most of these issues will be fixed shortly as traffic slows and back-end issues are resolved. What will become increasingly important in the coming weeks and months is how effective these sites are at educating and encouraging consumers to sign up by the March 31, 2014 deadline. Read more.
A deep dive into flash-sale e-commerce site Zulily's IPO filing.
Gaudi's Sagrada Familia in Barcelona has been under continuous construction since 1883 and remains unfinished--this time lapse shows it finally completed. In 60 seconds.
Open Culture, 10/11/13
A Silicon Valley entrepreneur with a background in chip manufacturing aims to revolutionize hospital design.
David Byrne says the rich are ruining NYC.
Creative Time Reports, 10/7/13
Every few weeks, we ask an employee, client or friend of Huge what they love—what tool, hobby, interest, place, book, anything inspires and motivates them in life and work. Read more.
Technopessimism is bunk. Your move, technopessimists.
The Business Desk, 7/26/13
Why digital designers should take cues from the great industrial designers.
Jason Vanlue, 10/4/13
A massive infographic shows every type of beer on the planet and how they're related.
Creative Bloq, 10/4/13
Infographics good for beer, still not so good for making big data actionable.
Ad Exchanger, 10/3/13
Bill Nye the Science Guy, in a robot suit, dancing to Get Lucky. What more do you need?
The Hairpin, 10/2/2013
Lately it feels like civil discourse on the Web has become an antiquated notion. It’s a relic of an earlier era, like seeing a site rendered in Wireless Markup Language. But tolerance for trolling seems to be waning. Just last week Popular Science threw down the gauntlet in its war against trolls (or gave it up, depending on your interpretation). The publisher decided to turn off comments on its news stories, citing scientific evidence (natch) that “uncivil comments not only polarized readers, but they often changed a participant's interpretation of the news story itself.” The emerging backlash against web vitriol isn’t limited to those more used to peer review than peer attack. Read more.
"The Geeks on the Front Lines": Rolling Stone on the battle between Government and industry for the world's best tech talent.
David Kushner, Rolling Stone, September, 2013.
A working paper on the future of employment in the digital age.
Carl Benedikt Frey and Michael Osborne, 9/17/13
Greg McKeown on "the clarity paradox" and the disciplined pursuit of less.
Harvard Business Review, 8/8/12
Google's Chief Economist on the economics of the newspaper business.
International Journalism Festival, 9/26/13
Popular Science says death to trolls.
Popular Science, 9/24/13
After a summer spent porting a number of applications to iOS 7, we’ve developed a short punch list of common issues and instructions for how to resolve them.
The main problem areas we’ve encountered are: main view content size, icon images, status bar appearance, tint color, and table view cell backgrounds.
Main View Content Size
iOS 7 offers 68 more vertical pixels for the main view of an application because the status/navigation bar is now semi-transparent and exists “above” the main view content. Before, that area at the top of the screen wasn’t available for main view content. The change gives the content view the appearance of flow underneath the two elements as the user scrolls. Read more.
Author Jonathan Franzen's rant on what's wrong with the modern world.
The Guardian, 9/13/13
The rise and fall of Rock Band.
The Gameological Society, 9/13
Facebook launches advanced AI effort to find meaning in your posts.
MIT Technology Review, 9/20/13
A roundup of new icon trends.
Design lessons from the visual history of the London Underground logo.
Originally published in Fast Company.
While much of the hype coming out of last week’s Apple announcement has centered around the fingerprint recognition technology built into the new iPhone 5S, one of the most important developments is the continued improvement of Siri in iOS 7.
When Siri launched two years ago, Apple ran ads featuring John Malkovich going about his day with Siri acting as his trusted assistant. Siri makes his coffee. Siri plans a romantic dinner. Who wouldn’t want Siri in their life? Read more.
The average time spent on the Dow Jones Industrial Index is now just 18 years. Technology Review looks at what's killing the world's biggest companies.
Technology Review, 9/10/13
Kevin Driscoll reviews 'Spam: A Shadow History of the Internet' and uncovers a form of online advertising that's been keeping up with the Web for years.
LA Review of Books, 8/11/13
The California Institute of Technology has made Volume 1 of the Feynman lectures available in HTML.
Richard Feynman, 1962 (via Kottke)
Tech Intellectuals and the attention economy they work in.
Henry Farrell, Democracy Journal, Fall 2013.
The strange history of Skype
Ars Technica, 9/2/13
All Linkedin with nowhere to go
The Baffler, 9/13
The perils of online ad placement
Business Insider, 4/22/12
Do online business models matter?
Felix Salmon, 8/31/13
Students are heading back to school this month amidst major changes in how education works in the United States. From Massive Open Online Courses and the "Flipped Classroom" to the Rockstar Teacher, new and emerging digital tools are transforming the way students of all ages learn. Huge has identified eight key trends responsible for the shift. Read more.
When creating a digital interface, designers must often balance the clashing needs of the client and those of the end user. For example, on an e-commerce site, the client may want to emphasize a high-priced piece of merchandise, which may turn off the user (especially if it’s not a well-known luxury brand). In these kinds of situations, who should the designer listen to? This was one of the questions posed to a panel of expert UX designers and researchers at Huge San Francisco’s recent event on user data and design. Read more.
Jonathan Rosenberg, formerly SVP of Products at Google, presented 42 rules to live, work, and lead by in a lecture to graduating students at Claremont McKenna College.
First Round Review, 7/13/13
The Street's Joe Deaux on the end of Eastman Kodak.
A 30 minute look at the computer that took us to The Moon.
Spacecraft Films, "Computer for Apollo," 1960
What do users want from a given digital experience? To find out, UX designers and researchers usually begin by asking them. But how can their answers be trusted, given widespread cognitive biases that often prevent people from knowing what they want, let alone articulating it? At a recent UX psychology meetup at Huge’s Brooklyn office, three shrinks-turned-interaction designers explored this and other psychological issues implicated in user experience design. Read more.
A William Deresiewicz lecture, delivered at West Point, on the importance of time alone to quality of thought and leadership.
The American Scholar, Spring 2010
Erik Flowers writes about taking a psychological approach to user experience.
Erik Flowers, 4/7/13
A TED talk from Nigel Marsh on the importance of designing your own life.
Brands today have an unprecedented opportunity to engage with consumers in more and more meaningful ways. The media landscape has been transformed. The industry has fragmented, digital channels and platforms have proliferated, and social networks have created an expectation among consumers that brands will engage them directly. In such a climate, business and marketing leaders have rushed headlong into publishing—they’d be foolish to stay on the sidelines—but few brands have been successful. One of the major reasons brands fail at publishing is they lack the strategic vision, talent, process, and technical infrastructure required to support the ongoing creation of effective content.
This report gives an overview of developments forcing brands to become publishers, outlines the signs of brand publishing success, and presents the key investments in capabilities needed to get there. Read more.
In reaction to a post by Marc Barros, Fast Company leads a discussion about what it really costs to produce something great.
Executives are finally starting to get hands-on in addressing their companies' digital challenges, according to new research from McKinsey.
McKinsey & Company, 8/13
Wired's Cliff Kuang on how the increasing complexity of technology in our lives will enable the creation of new kinds of experience design.
37 Signals' Ryan Singer writes about how to identify problems and create product concepts as part of the product design process.
Ryan Singer, 8/8/2013
Adjusting the the changing face of software testing
The big mobile lie: the reality of the role of mobile at the point of sale
RW Connect, 8/7/13
Surveying the digital future, year eleven
Center for the Digital Future, 2013
Network analysis reveals world's most "influential" thinkers
MIT Technology Review, 8/9/2013
Masterful advice from C.S. Lewis
C.S. Lewis Society of California
A new wave of e-commerce startups and media verticals is focusing on limiting inventory to a carefully curated selection of recommended items, offering an alternative to Amazon and other large retailers’ long tails of endless options. The Wirecutter, for example, features a single recommended product in a few dozen consumer electronics categories, to save shoppers from “drowning in noise.” New retail subscription services also are gaining traction (though a recent Huge white paper on retail trends found that they remain a niche offering for now). Two of those start ups demo-ed their products at the most recent Huge Demo Night. Read more.
The legend of the Oregon Trail (the game)
Mental Floss, 7/29/13
Unhappy truckers and other algorithmic problems
A Ruby library for reading and writing PSDs
LayerVault Blog, 7/30/13
Data Visualization is a hot topic, but as a practice, it’s still in its infancy. While business magazines and conferences are breathless about the power of data to provide new insights and unlock new value, the number of practitioners capable of producing accessible visualizations that use data to tell a compelling story is still fairly low. So what do good data visualizations entail? Read more.
It’s much easier for companies to recognize the need to embrace digital then it is to succeed at it. In 2011, Huge CEO Aaron Shapiro wrote Users, Not Customers, which outlined a user-centric model for companies, one that places the interests of users—customers, employees, partners, influencers, etc.—at the center of the business. Read more.
ATTENTION! thoughts on "alert design."
Kitchen Soap, 7/22/13
An excerpt from Jaron Lanier's Who Owns the Future, with commentary by Turing biographer George Dyson.
Edit wars around the world, or Wikipedia as sociology as a service.
Excerpt, Global Wikipedia, forthcoming 2014
Always astute Atul Gawande on speeding the spread of good ideas.
The New Yorker, 7/29/13
Tufte on NASA's pervasive (and damaging) reliance on PowerPoint.
Edward Tufte Forum
Quantifying the invisible audience in social networks.
Stanford Computer Science & Facebook Data Science Team, 7/13
How does roundness, as opposed to right angles, change human experience?
Times Literary Supplement, 7/3/13
Do things that don't scale.
Paul Graham blog, 7/13
Why things fail: everything breaks eventually.
Meet some of the public servants working to make the federal government more user friendly. We spoke to these innovators about some of the challenges government agencies face in digitizing the way they connect to citizens, and efforts to overcome those challenges. Featuring: Haley van Dyck, Office of Management and Budget; Steven VanRoekel, United States CIO; Cammie Croft, formerly U.S. Department of Energy; Brandon Hurlbut, formerly U.S. Department of Energy; Alex Howard, Digital Government Analyst; Stephen Buckner, U.S. Census Bureau.
Credits: Matt Lawrence, Director; Perry Blackshear, Director of Photography; Mea Cole Tefka, Senior Producer.
Like the retail industry, the travel industry is undergoing rapid change, driven by factors ranging from the rise of Millennials to the burgeoning sharing economy. Huge has identified eight key trends changing the way we travel.
Creating artificial intelligence is really hard: PBS gives AI the Off Book treatment.
PBS Digital Studios, 7/11/13
5 pioneering computer demos, featuring MIT, Stanford and Xerox.
Israel's military-entrepreneurial complex owns big data.
MIT Technology Review, 7/11/13
The physics of that gravity-defying chain of metal beads.
Empirical Zeal, 7/1/13
With the rise of smartphones and mapping apps we are living in the era of local search and discovery. This article, originally published in Search Engine Watch, provides an overview of the basics of local SEO and key players in the space.
Martin Weigel on marketers as publicists.
Canalside View, 6/10/13
Jeremiah Owyang on the collaborative economy.
Altimeter Group, 6/4/13
If you're building a product, get used to saying 'No'.
Des Traynor, Intercom, 6/13
In 1949, Norbert Wiener imagined today's machine age.
New York Times, 5/20/13
George Packer investigates Silicon Valley's flirtation with politics.
The New Yorker, 5/27/13
There are multiple components to establishing mobile leadership including choosing a design and content management methodology, investing in the right technologies, and deciding on a mobile app strategy. This report provides a framework for choosing a design approach based on user expectations, business goals, organizational structure and technical considerations.
The original branding--the one for cattle--still works well, and simple is best
Modern Farmer, 6/24/13
A roundup of the best digital mapping examples
An oldie but goodie: The CTO of Amazon on working backwards, beginning with the user
Werner Vogels, All Things Distributed, 10/1/06
Graphic designer Peter Saville explains how his career evolved
The Talks, 5/22/13
It's no secret that prototyping is an increasingly important part of interaction design. But prototyping is not simply about choosing a great tool to add to your design process—It's an iterative workflow that includes three interdependent steps: Explore, Communicate, and Validate.
There is no such thing as invention: ideas are discovered, not created
David Gailbraith, I.M.H.O., 6/7/13
The original user experience: on the importance of words in web design
Justin Jackson, This is a web page, 6/20/13
James Gandolfini reads from Maurice Sendak's children's story "In the Night Kitchen"
Open Culture, 6/20/13
In head-hunting, big data may not be such a big deal
The New York Times, 6/19/13
The paradigm shift heralded by the release of iOS 7 is here to stay: developers need to make the switch, despite grumblings about design. Read more.
When talking about WebGL, Justin Windle, a technologist at Google's Creative Lab in New York City, conjures up a fantasy world of "magical graphics leprechauns" and "big unicorns that eat code and shit pixels."
In the wake of disclosures about the N.S.A.’s PRISM program, the media and the world are learning something that information architects and data-driven marketers have known for a while: Metadata and analytics matter. While President Obama was quick to point out that the government hasn’t been listening to or reading the content of phone conversations and emails, the reality is that tracking the metadata associated with those communications alone can be much more revealing. In fact, the wealth of information that can be gleaned from metadata by itself is staggering.
When Artworks Crash: Restorers Face Digital Test
The New York Times, 6/9/13
Design ROI - Measurable Design
Aalto University/Tekes/FDBA, 9/12
Adam Wiggins, Truant Haruspex, 1/8/13
Arrested Economics: Assessing Netflix's Original Content Business
Matthew Ball, Ivey Business Review, 6/9/13
Mike Bostock, 6/9/2013
The retail landscape is changing rapidly, driven by factors ranging from mobile ubiquity to changing customer expectations to the rise of social media. The rapid pace of digital and mobile innovation is shifting the retail landscape in ways both large and small. Huge has identified eight trends shaping the future of retail. Some are near term, while others are farther out on the horizon, but all will deeply impact a retailer’s odds of success. Read more.
Is privacy dead? That's been the conventional wisdom recently, and marketers are salivating at the explosion of actionable data about users generated by their online activity. But according to Andrew Delamarter, Director of Search and Inbound Marketing at Huge, and Leala Abbott, Senior Content Strategist at Huge, there’s more nuance to the conventional wisdom. Privacy is rebounding--Millennials are going underground, and everyday users alienated by aggressive re-marketing tech online, not to mention explosive recent reports about massive government surveillance, are discovering new tools for hiding their actions online--and that could mean less data for marketers.
Those tools incorporate sophisticated technologies that before were the exclusive playthings of governments, big companies and the super rich but are increasingly available to anyone with a smartphone. Now, normal people can “create transactional, private and secure online identities distinct from their ‘real’ selves.” These alternative, anonymous personae live on what Delamarter and Abbott call the DarkNet, where they can communicate with encrypted messages, pay for things with crypto-currency and take on whatever roles they choose, securely. Read more.
Designing for Breakpoints
Stephen Hay, A List Apart, 6/4/13
Measurement in a Constantly Connected World
Paul Muret, Harvard Business Review, 6/4/13
Kenyans Find the Unintended Consequences of Mobile Money
Brendan Greeley, Bloomberg Businessweek, 5/23/13
Letter to a Young Programmer Considering a Startup
Alex Payne, 5/23/2013
Originally published in MediaPost
When you read the latest email statistic as it comes through your news feed each day, it conjures up an image of the consumer behavior the data point depicts. For example, when you read that 70% of big brands’ opens in March occurred on mobile devices, is it not inevitable that your mind creates an image of a person (dressed exactly the way you picture your ideal customer) peering intently at a mobile phone with the very expression that your last message was crafted to elicit? Also, he’s standing. My imaginary mobile consumers are always standing. Read more.
The Mysteries of the Cereal Box: The Complicated History of How a Cereal Box Closes
The New Republic, 5/28/13
Jared Spool, User Interface Engineering, 5/29/13
HTML 5: Winning Developer Hearts and Minds - but With Some Holdouts
Darryl Taft, eWeek, 5/30/13
Anatomy of a Logo: Star Wars
Alex Jay, Tenth Letter of the Alphabet, 5/25/13
12 Obsolete Technologies Americans Still Use
Avram Piltch, Live Science, 5/30/2013
Huge’s UX Partner Michal Pasternak moderated a panel discussion with three leading “Internet of Things” companies on May 22, in celebration of Internet Week New York. Panel participants included Xively’s Vice President of Product Strategy Chad Jones, Tellart’s CEO and Co-founder Matt Cottam, and Bug Labs’ CEO and co-founder Peter Semmelhack. Read more.
Odds are, you're talking to Hispanic-American consumers ineffectively. Here's why. Read more.
Originally published in Search Engine Watch
SEO professionals are watching with a gleam in their eye as users move into a multi-device, multi-screen, and multi-context digital world.
Opportunities from content marketing to GPS, local, and mobile optimization beckon and promise high ROI for brands.
Rather than jettisoning their core competencies, SEOs should build upon their technical skills, result-orientation, and outsider status to define SEO for this new age.
The Watchdogs of Results
Brands rely on SEOs to keep their design and development partners aligned to business results. When they are doing their job correctly, SEOs are dedicated to driving measurable ROI. Read more.
Disruptive Technologies: Advances that will Transform Life, Business, and the Global Economy (Full report [.pdf] ~4MB)
McKinsey Global Institute, 5/2013
Star Trek and the Shiny, Boring Future
Esten Hurtle, 5/23/13
Designing (and Converting) for Multiple Mobile Densities
Snow Fail: The New York Times And Its Misunderstanding Of Copyright
How, When and Where Will The First Truly Great Digital Design Studio Emerge?
Jules Ehrhardt, 5/13/2013
Apple's Passbook could be fertile soil for the future of the mobile wallet. Read more.
Let’s be honest: copywriters and designers don’t always see eye to eye.
From a design perspective, anything that adds visual clutter is superfluous. Yet, even the most elegant digital interface is going to leave some users scratching their heads without some instructional text.
It’s crucial that copywriters and designers work together, but different types of projects are going to require one discipline taking the lead over the other. However, many professionals don’t always have the right background and context to know how they can support each other. What’s needed is a mutual understanding of each other’s work and, most importantly, the product goals. Read more.
A special report on bringing public space to life through technology. Read more.
Since 1986, the FBI has issued hundreds of thousands of “national security letters” to obtain private communication and banking customer data without court oversight, and has prevented anyone from speaking about it. This has only accelerated after changes made to the USA Patriot Act. Partially due to the fact that the NSL process is so secretive, only 3 known legal challenges have been brought to attention since the FBI gained this power over 25 years ago. Read more.
The past 15 years have created a business environment that has empowered consumers, commoditized many products and services, and dramatically compressed margins. Not surprisingly, these changes have forced businesses to operate differently. Exactly what kinds of companies have successfully transitioned to the digital age? How have they regained and retained competitive advantage at a time when location is no longer a barrier to transactions, brands alone aren’t a proxy for quality, and pricing is increasingly transparent? Read more.
This Is what Happens When Publishers Invest in Long Stories
Co.LABS | 5.10.13
Behind The Banner
CM Summit | 5.1.13
Why You Should Move That Button 3px to the Left
Medium | 4.15.13
Intel Lost the iPhone Battle, But It Could Win the Mobile War
The Atlantic | 5.16.13
How Bing Crosby and the Nazis Helped to Create Silicon Valley
The Newyorker | 5.16.13
Mobile is the hot new shopping device. But, many retailers still think of it as just another communications tool, or an element of a multichannel marketing campaign. Really, it’s where people go to accomplish everyday tasks with more ease and choice. By virtue of living in the pockets and purses of consumers, mobile has become the always-on concierge of the modern day retail environment. The difference between a mobile strategy that sells and one that stumbles is simply how well it serves users. Read more.
In today's rapidly changing digital landscape, it can be difficult for brands to keep an eye on what industry competitors are doing. Between monitoring competitive search keywords, keeping track of social conversations, and multi-channel marketing messages, marketers risk developing a myopic view of their digital presence.
This can result in a slippery slope towards little differentiation. Take a look at the auto industry. If you look at the home pages for some of the leading auto insurance providers, most tend to follow similar design patterns. Progressive and Farmers take similar approaches to presenting content on their home pages, featuring a spokesperson and savings followed by supporting content underneath. This has the potential to leave users frustrated and brands vulnerable if a competitor successfully meets user needs with a disruptive design approach for the industry. Read more.
Community, as a concept, is an empowering force behind design that has existed since the guild system of Medieval Europe. As part of NYCxDESIGN, Huge, Dribbble, ADC and Behance explore how design communities have evolved in the digital age, helping to shape not only how designers connect and share ideas, but also how they are hired and make a living. Beyond designers themselves, they also discussed how the transparency of these digital communities has contributed to the democratization of design as a concept and what that means for the future of the discipline itself. Read more.
Matthew Butterick: The Bomb in the Garden
Unit Scale | 4.11.13
Where Google Search is Going
Time Tech | 5.8.13
The Customer Is Not Always Right
Medium | 5.9.13
What Does It Mean to Be Human in Social Media?
ClickZ | 4.16.13
Companies appear to devote a lot of time to talking about the importance of innovation; but the truth is more complicated than that. Read more.
Originally published in MediaPost
As consumers, we all get too much email. That means as marketers, at least collectively, we are sending too much. Now I know it’s easy for any brand to point at its own ROI metrics and insist that email is still working very well. Some engagement metrics may be flagging, but email still drives sales, lifts ad-supported page views, and drives businesses forward.
Yet you only need to look at the proliferation of inbox management tools to see a universe of email users struggling under the deluge. Our metrics tell us one thing, but studying user behavior provides some contradictory insights on subscribers’ appetites for just one more message. Read more.
Originally published in Search Engine Watch
The need to design and deploy a next-generation site architecture that maximizes your chances of findability, no matter where and how searchers look for you, is one of the hottest topics in the evolving mobile and multi-device world. Read more.