BRANDWEEK: HUGE Helps British Airways Launch OpenSkies

From the July 14 Issue:

"The Challenge: Establish a meaningful connection with international travelers for OpenSkies, British Airways' new subsidiary, not only before the carrier took its first flight (June 19, Paris to New York) but also in advance of an ad campaign..."

Read rest of the article at BRANDWEEK.COM

Brandweek is a marketing magazine delivering breaking news, analysis and industry data geared to corporate branding professionals. Brandweek provides up-to-the-minute reports on traditional and Internet brand marketing strategies in all major product categories and provides vital information on how to be competitive - locally, nationally and globally.

HUGE is a leading independent interactive agency that specializes in building sustainable businesses online for some of the largest and most demanding companies in the world. Founded in 1999, HUGE has evolved a unique methodology and culture that combine the best aspects of research, user-centered design, product planning, and technology expertise. The customer experiences designed by HUGE generate over $3.4 billion in annual revenue and are visited by over 120 million unique users each month. With offices in New York, Los Angeles, Atlanta and London, clients include IKEA, JetBlue Airways, Scholastic, TheStreet.com, Time Inc. and Readers Digest. For more information, please contact press@hugeinc.com or +1 718 233 3943.