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Fresh thinking, company news and practical perspectives from the people making what matters.

The prototype is the pitch.

ideas6 min read

September 18, 2026

The prototype is the pitch. The middle ground is back. What you do with it is still up to you.

Makers #11: Asif Mir and Manuela Duque

makers10 min read

September 16, 2026

Makers #11: Asif Mir and Manuela Duque

Make things that matter.

ideas4 min read

August 26, 2026

Make things that matter. For Huge, this is the moment to be clear about what we’re for.

Huge wins six 2026 Creativepool Awards.

September 14, 2026

Huge wins six 2026 Creativepool Awards. Plus People’s Choice and Top 100 Creative Leaders honors.

Bigger than a rebrand.

ideas1 min read

July 29, 2026

Bigger than a rebrand. Transforming one of the World’s most recognizable companies.

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Provider-centric was never patient-first.

ideas6 min read

July 15, 2026

Provider-centric was never patient-first. How AI changes that.