With a HUGE Redesign, Reuters Goes After Consumer Audience
Working with HUGE, Reuters launched the redesign of its consumer facing website with a less cluttered look that features expanded content and easy readibility while maximizing Reuters ability for advertising revenue.
"There was a conscious decision to avoid the kind of large pulldowns and rollovers that are being promoted by the Online Publishers Association as a way to create a better canvas for display ads. “We structured it in a way that was not too intrusive to the reader,” said Shapiro, whose agency also worked on CNN.com’s recent relaunch. Instead of hitting readers over the head with placements, Reuters is mainly relying on limiting the amount of ads on a page. The hope is it can offer less cluttered ad space in return for higher prices."
Read more about the redesign of Reuters on paidContent.
HUGE is a leading interactive agency that specializes in building sustainable online businesses for some of the smartest and most demanding companies in the world. Founded in 1999, HUGE has developed a unique methodology and culture that combines the most relevant aspects of research, design, marketing and technology to meet client objectives. The online businesses designed and developed by HUGE generate over $8.3 billion in online revenue a year and are visited by over 150 million unique visitors a month. HUGE is headquartered in Brooklyn, NY with offices in Los Angeles, Portland and London. The company is jointly owned by its operating partners and Interpublic Group. Clients include IKEA, JetBlue Airways, Walt Disney Company, iVillage, Time Inc., Target and CNN.
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