HUGE

Strategy.

User Research

Who are your users, what do they want, and what sort of features and products will they really use? We’ve conducted hundreds of 1 on 1 user interviews, user intercepts, usability studies and focus groups that answer questions like these and help you understand what to do with that information.

Organizational Consulting

A strategy is not complete without an organizational structure that can successfully implement and run the internet initiative on an ongoing basis. HUGE works with clients to understand how they can effectively leverage the internet, and how their organizations must evolve to succeed online.

Planning

HUGE is the central planning hub for some of the largest, most complex (and ultimately most successful) websites and marketing campaigns online. Planning deliverables at HUGE include feature prioritization workshops, conceptual prototypes, and long-term roadmaps. The goal of all these activities is to balance a long-term vision with shorter term iterative wins while incorporating business drivers, the engineering environment and other practical constraints.

Competitive Analysis

What is your competition doing online? How are they positioned in the marketplace? What can we learn from them, and how does your target audience interact with competitive products? HUGE’s work in defining and understanding the competitive landscape is a key input to developing online solutions that become long-term sustainable advantages in the marketplace.

Market Research

At HUGE, market research means understanding which tactics are working in competing products as well as relevant products in non-competitive markets, discovering unmet user needs in the hunt for new opportunities, and driving long-term product planning and positioning.

Internet Strategy

Leveraging our deep understanding of user behavior, we develop cross-channel business strategies that are both game-changing and realistic to execute for some of the largest companies in the world—at both traditional and new-media organizations.

Website Analytics

Analytics drives the ROI-focused iterative design, A/B and multivariate testing processes at HUGE. Specific deliverables include “Measures of Success” documents, dashboard design, annual results summaries, and ongoing analytics reporting planning and management. HUGE also helps companies set up internal analytics organizations.

Design.

Visual Design

Visual Designers at HUGE are committed to providing users with the joy of discovery. Our work includes Concept Development, Template Design, Style Guide Development, Illustration, Animation, Typeface Development, and more. Our designers collaborate intensely with the User Experience team on everything from websites to mobile interfaces to in-store kiosks.

Mobile and Emerging Platforms

HUGE has extensive experience designing compelling interactive experiences for digital platforms including mobile applications, mobile websites, kiosks, in-store digital displays and interactive television. We focus on understanding how users interact with these devices—and how interaction differs from using the internet through a desktop display.

User Scenario Development

Our personas are behavioral composites, rather than demographic segmentations. They distill the goals, behaviors and motivations of your users in a way that makes the design team more accountable for the product’s success. To keep them meaningful, we look to create no more than three primary personas per product. Each persona has a set of prioritized user scenarios which describe the ways in which the user will utilize your product.

UX

Interaction Design describes a wide range of product development tools utilized at HUGE, including: User Scenarios, Task Analyses, Interaction Models, Information Architectures, Functional Sketches, Wireframes, Behavioral Documentation and Prototypes. Our User Experience team leverages these tools to develop the right experience to meet user and business goals for interfaces ranging from websites to desktop applications, browser plug-ins, mobile applications, kiosks, and touch-screens.

Branding and Identity Systems

Increasingly, the web is the primary way consumers interact with a brand. HUGE’s brand identity team works to clearly define brand strategy and positioning, and translate these into an actual identity solution. Our goal: to create an online-friendly identity that works in all scenarios from web to mobile and beyond.

Content Strategy

Our in-house content and editorial team works with clients to develop a strategy that defines all aspects of the content that is part of an internet initiative. This includes development of content inventories, content hierarchies and taxonomy, editorial calendars, content decks, content licensing and origination, production workflows, and migration strategies. Our goal: to develop the right content solution that produces a great user experience and brings a brand to life.

Content Development

Many user experiences are only as good as the content they deliver to the user. Photo and video shoots, image sourcing, graphics production, and copywriting are a few ways we help clients develop on-brand experiences that build users’ trust and loyalty.

Usability Testing

We believe usability findings are valuable only when they lead to a better design (not to a fancy report). Our philosophy is reflected in our approach; we do tons of quick, practical usability testing throughout our process – from paper prototypes to visual designs, to functional prototypes to beta versions of products - in our in-house usability lab. Our motto is to test early and often, and trust our eyes – if 3 users in a row can’t find the search feature; we don’t need to check with #4.

Technology.

Systems Integration

HUGE’s experience in development of large-scale initiatives includes integrating web solutions with third-party products and applications. Specific areas of expertise include e-commerce solutions (such as Amazon, ATG), search applications (Endeca, Google Appliance), social networking ASPs (Ning, KickApps), video and content delivery networks (e.g. Brightcove) and email service providers.

Software Architecture

How can websites be built to scale to millions of users? How can software be maintainable? How can third-party applications integrate with a web experience? HUGE’s software architects focus on the fundamental issues surrounding large-scale initiatives to design a technical solution that brings the designed experience to life.

Content Management Systems

For large-scale initiatives, our expertise includes implementation and integration with Interwoven, Vignette, and Fatwire. We also offer leaner, open-source CMS solutions, including Drupal, Alfresco and Django.

Server-Side Development

HUGE’s enterprise development group specializes in building scalable solutions in Java and .NET environments. For lightweight, rapid development, we focus on PHP and Python-based engineering solutions. We utilize Agile methodologies and a test-driven approach to development to ensure consistently high-quality, modular software.

Client Side Development

Our client side team is famous for their sensitivity to user experience concerns. Areas of expertise include HTML, Javascript, Flash and AJAX, along with code that’s true to the original design, cross-browser compatible, quick to load, and easy to maintain.

Quality Assurance and Deployment

Throughout the development process, HUGE’s Quality Assurance team works to ensure all software is stable and bug-free and consistent with business requirements. Load testing, security audits, and business acceptance testing are all critical parts of our QA process. We also work with our client’s IT departments to assist with all aspects of deployment.