CoinTracker.

Crypto tax reporting, made effortless.

Overview.

AI-powered brand campaign.
Full omnichannel ecosystem.

The key.

In the first year of standardized tax reporting for crypto assets, we used AI to create a campaign that delivered knowledge and reassurance to crypto owners.

The partnership.

This is what’s possible when creative ambition has no ceiling.

In year one of mandatory crypto tax reporting, 90% of investors felt confused, and 67% felt stressed. CoinTracker needed to stop being a utility and start being a guide

We repositioned the brand as alignment for your wealth and built the entire campaign using the first-of-its-kind hybrid human and AI production system architecture.

A fully realized narrative brand world with a calming central character.

We developed long-form and short-form campaign, platform-native social content, combining different generative tools in novel ways.

Used real-time audience intelligence through LIVE.

Our proprietary data and intelligence engine refined brand voice, messaging and taglines that anchored the campaign narrative.

A campaign that mattered.

The ads were anchored in cultural commentary moments that created a connection with the target audiences.

An engaging campaign microsite.

Delivering experience and merchandising concepts at scale.

Outcomes.

+37%
Subscriber growth YoY.
+59%
Organic signup growth YoY.
6.6x
Productivity increase in creative and delivery process by using AI.

CoinTracker. | Huge