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Vermont Castings.

Scott Sports.

Android.

AMC Theatres.

Canada Goose.

Google.

Gucci.

Hulu.

Kohl's.

LG.

Lenovo.

NBC Universal.

Nike.

Pfizer.

Procter & Gamble.

Randstad.

Telus.

Zelle.

Select clients.
Magenta.

Should Logo Designers Fear the Internet’s Id?

When a company rebrands, one thing nearly always follows: backlash. But can designers always avoid the criticism? Should they?

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