Darling Ingredients.

Reimagining a brand to drive investor and talent appeal.

Overview.

Launch of early implementation of Sitecore XM Cloud.
Integration of AI-generated images.
Development of a comprehensive UI-based library.

The key.

A partnership that used AI to reintroduce a brand to investors and employees, creating a compelling identity and a unified digital ecosystem formaking a complex industrial process.

The partnership.

Reimagining brand identity and platform experience to drive investor value.

Darling Ingredients is one of the world’s leading practitioners of circularity, transforming resources from the animal agriculture and food industries into hundreds of valuable ingredients.

Having grown significantly through acquisition, the company lacked a clear and compelling brand narrative and visual identity to clarify its value proposition to investors, potential employees and the market at large.

We redefined Darling Ingredients’ brand proposition, streamlined brand architecture to reduce complexity and modernized its identity. Helping take the company from—what appeared to be—a holding company made up of multiple brands, each telling their own stories, to a purpose brand that unites its sub-brands, inspires employees and engages investors.

A new digital front door.

The redesigned corporate website plays a pivotal role in articulating the new brand positioning and company impact.

Less is more, at scale.

Our AI-powered analysis helped consolidate a complex brand ecosystem delivering increased engagement.

An engaging ecosystem.

All of these elements, combined, have led to higher engagement with the content of the site.

GenAI transforming the perception of a brand.

AI-generated images helped explain a complex industrial process in a simple, visually compelling way.

The numbers.

30+
Websites consolidated a single site and platform.
12%
Increase in engagement rate for Darling content.
26%
Increase in average engagement time for Darling content.

Reimagining brand identity and platform experience to drive investor value.

Darling Ingredients is one of the world’s leading practitioners of circularity, transforming resources from the animal agriculture and food industries into hundreds of valuable ingredients.