Huge

When Google launched the Keyword blog, they came to Huge with a clear ask: consolidate 150+ separate consumer-facing blogs into one central news destination.

More recently, Google also wanted to showcase the strength of their AI across on their owned platforms.

By combining best-in-class design and product strategy with Google’s latest AI technology, we implemented AI-driven features across every article on the Keyword, creating a more efficient, accessible and engaging reading experience.

AI enhancements.

Leveraging Google's Gemini Audio models to add text-to-speech that transforms any article into audio.

Leveraging LLMs.

Using the power of Gemini to analyze content, suggest results and summarize any article.

Design to engage.

Delivering dynamic new ways for users to discover and engage with content.

380%.

Increase in pages per session.

2X.

Longer avg. session duration than sessions without an AI Search.

5.8%.

AI Text-to-Speech play rate.

18%.

Listeners who reach 90% of an article via AI audio.

Google Keyword.

When Google launched the Keyword blog, they came to Huge with a clear ask: consolidate 150+ separate consumer-facing blogs into one central news destination.

AI enhancements.

Leveraging LLMs.

Design to engage.

380%.

2X.

5.8%.

18%.

Google Keyword.

When Google launched the Keyword blog, they came to Huge with a clear ask: consolidate 150+ separate consumer-facing blogs into one central news destination.

AI enhancements.

Leveraging LLMs.

Design to engage.

380%.

2X.

5.8%.

18%.