Hublot.

In 2014, we reimagined Hublot.com to focus on its products, partnerships and craftsmanship to drive engagement onsite and traffic in-store. We created a high-impact, yet simple user experience, defined by innovative product demonstration and rich editorial content. Huge has been a trusted partner for brand and content strategy ever since, creating site assets, films, digital campaigns and social activations that highlight the brand’s story and dedication to craftsmanship. 

In 2019, Hublot approached Huge again to completely redesign its website to reflect its core values, effectively communicating what it means to own one of these luxury timepieces. We began by thinking about how to elevate the Hublot brand and site experience to a new level. Historically focused on B2B trade shows and distributor sales, we needed to strategically evolve Hublot to a more direct relationship with its customers. Huge led the business strategy, content strategy, design, development and on-going delivery to roll out the new front-end design, the brand’s first-ever retail ecommerce experience. 

Leveraging our multi-year relationship and a deep understanding of the Hublot brand and its fans, we pinned our experience strategy on the foundation “Be Brave. Be Bold. Be Hublot.” From wireframes and visual design to build, we created an immersive experience to tell the story of the Hublot brand and launch the first D2C sales channel for the business. The redesign was built around an atomic design system to allow scalability and future expansion. This systematic approach allowed a collaborative team to work across disciplines and geographies through the network with UX and design in London and technology in Colombia to bring the product to market. For the business user, the new platform brought a greatly improved authoring experience and flexibility in content, management as well as improved performance and uptime.