Digital transformation to make fitness accessible to all.
Designing digital experiences that deliver on the promise of making fitness accessible to all.
The partnership.
See the app.We created a vision of the future for Planet Fitness; an omni-channel experience that activated the Judgement Free ethos, transforming the lives of millions across America.
We delivered an end-to-end experience across web, app and CRM, that raised customer conversion and member engagement. Our multi-year product roadmap continues to deliver digital transformation that encompasses a global design system, governance and delivery model, data and analytics strategy, and member experience innovations.
AI-powered member consultations and service enhancements.
Identifying high impact concepts and features to generate significant value for both the business and its members.
A vision that bridged the gap between digital convenience and physical engagement was translated into a series of actionable designs, testable prototypes, and a new app launch.
#1
Health and fitness app in the App Store.
8.3M
Active app users, daily.
83%
Increase in workout sessions.