An experience designed and curated to make wellness accessible, wherever people live.
A full digital experience bringing to life UNC Health’s promise of providing compassionate care to everyone in North Carolina, regardless of where they live or how fast their internet is.
The partnership.
UNC Health aims to provide compassionate care to everyone in North Carolina, regardless of where they live or how fast their internet is. But their website wasn’t meeting modern patient expectations.
We focused on scaling the taxonomy for Find a Doctor, leveraging it across the site. We started by redesigning their digital brand, creating a thoughtful, AA-compliant, and extensible design system. Every aspect of the experience was purposely curated to bring the UNCH brand to life and make wellness accessible to the people of North Carolina.
A thoughtful, AA-compliant and extensible design system.
Included in the design system are micro animations that inject brand personality and moments of joy throughout the entire experience.
278%
Increase in online bookings.
16%
Increase in provider profile view rate.
6x
Rate increase of customers finding what they need.