Overview.
This October, Huge brings MAKE.EXE to New York City—a live creative competition where multidisciplinary teams use AI to transform a mystery brief into bold storytelling concepts in real time.
Join us at SHiFT Midtown for a special VIP hour.
Gather with industry peers and creative leaders for candid conversation, elevated hospitality and behind-the-scenes access to the people and technology driving the MAKE.EXE experience.
What to expect.
Private cocktail hour: Curated drinks, passed hors d’oeuvres and networking with industry leaders as well as creative and innovation peers.
Unfiltered conversation: Informal, backstage discussions with Josh Campo, CEO, Huge, and Eric Vienna, Group Creative Director, Huge, on the origins of MAKE.EXE, how an AI-native Huge operates, and where real-time creative generation is headed.
Event details.
Date: Tuesday, October 6, 2026.
Venue: SHiFT Midtown.
Address: 330 W 38th St, New York, NY 10018.
Schedule:
4:30 PM | VIP hour on the mezzanine—behind-the-scenes access & conversations.
5:00 PM | Doors open for the main event.
6:00 PM | MAKE.EXE competition begins, judged live.