Frequently asked questions

Huge is a design and technology agency headquartered in New York City, with offices in Chicago and London. Founded in 1999, Huge creates digital products, experiences, and platforms that help ambitious brands grow.

The agency combines strategy, design, engineering, and AI to deliver end-to-end solutions — from website and app redesign to full-scale digital transformation. Clients include Google, McDonald's, NBCU, Android, Hublot, Planet Fitness, UNC Health, LPGA, and Candescent.

Huge offers five core service areas:

Products & Platforms — designing, developing, and optimizing brand and commerce websites, mobile apps, and enterprise platforms for scale and performance.

Data & AI — turning data into a strategic advantage through personalized, AI-powered experiences, powered by LIVE (Living Intelligence Value Engine), Huge's proprietary AI platform.

Marketing & Content — creating campaigns and content journeys that drive awareness, conversion, and customer loyalty across channels.

Brand Strategy & Design — defining brand vision, voice, storytelling, and scalable design systems that work across every touchpoint.

Customer Experience — optimizing digital and physical channels to improve sales, retention, and long-term loyalty.

Huge works across a wide range of industries including technology (Google, Android), quick-service restaurants (McDonald's), media and entertainment (NBCU), financial services (Candescent), luxury goods (Hublot), healthcare (UNC Health), sports and fitness (Planet Fitness, LPGA), and retail and commerce.

The agency brings deep cross-industry experience to every engagement, applying proven patterns while tailoring strategy and design to each sector's specific user expectations, regulatory environment, and competitive dynamics.

Huge differentiates on three dimensions.

Design rigor: Huge combines consumer research, brand strategy, and systems-level design thinking to create experiences that are both compelling and measurable.

AI-native capability: With LIVE and deep AI integration across all services, Huge helps brands move beyond static digital experiences toward anticipatory, personalized, and conversational interactions.

Full-stack delivery: Unlike agencies that specialize in a single layer, Huge delivers end-to-end — strategy through engineering — with the ability to scale and maintain complex platforms over time. The agency has multi-decade partnerships with clients like Google because it earns ongoing trust through measurable business outcomes, not just deliverables.

Yes. Website and app redesign is one of Huge's core capabilities. The agency takes a research-led approach — mapping user journeys, identifying experience gaps, and delivering high-fidelity UI across all key product areas.

Huge has redesigned digital products for Google (Chrome browser, Google Cloud, The Keyword blog), McDonald's (creating a multi-billion dollar digital sales channel), Android (global rebrand and scalable design system), LPGA (unifying platforms across fan and media experiences), and financial services platforms serving tens of millions of end users.

Huge's redesigns are built on mobile-first, token-enabled design systems that generate accessible, brand-consistent interfaces at scale — so what launches is not just beautiful but engineered to evolve.

Huge is built for both speed and quality. For Candescent — a fintech platform serving 1,300 financial institutions and 30 million end users — Huge delivered a complete product experience vision, including high-fidelity UI across five core app areas, a full design system, and end-to-end concept journeys, in 22 weeks. That work became a top-three board-level priority by the V1 app launch.

Timelines depend on project scope, technical complexity, and client readiness, but Huge applies agile, iterative methods that allow early value delivery while building toward a complete vision. Unifying strategy, design, and engineering under one roof significantly compresses timelines compared to multi-vendor approaches — making Huge a strong fit for clients with defined launch windows and board-level urgency.

Huge's redesign process begins with a discovery and research phase — stakeholder interviews, competitive analysis, user journey mapping, and identification of the experience gaps driving the biggest business impact. This foundation informs a product vision that aligns design direction with measurable outcomes.

From there, the agency moves into experience design: information architecture, interaction design, visual design, and a scalable design system built on design tokens. Engineering works in parallel rather than sequentially, allowing continuous validation and early delivery of working components.

Post-launch, Huge can remain as an ongoing optimization partner — using the LIVE platform and continuous user data to evolve the product rather than treating launch as the finish line.

AI is core to Huge's practice, not an add-on. Huge built LIVE (Living Intelligence Value Engine), a proprietary platform that analyzes billions of data points to deliver real-time, culture-driven insights that power personalized and growth-accelerating experiences.

In client work, Huge integrates AI across product strategy, user research synthesis, intelligent content recommendations, conversational interfaces, and AI-driven features embedded directly into digital products. For NBCU, Huge created an AI-powered experience that helps users navigate complex Olympics scheduling in real time. For Google's The Keyword blog, Huge designed AI-driven features that improve content discovery and reader engagement.

Huge also has deep expertise in AI personalization — designing systems that anticipate user needs and adapt dynamically across channels, turning data into a competitive advantage rather than a reporting afterthought.

Yes. Huge delivers enterprise-grade digital transformation for globally recognized brands. The agency's 12-year partnership with Google spans 100+ engagements across their product portfolio, reaching 1 billion monthly user interactions. For McDonald's, Huge drove the digital transformation that created a multi-billion dollar digital sales channel.

For Candescent — a fintech platform serving 1,300 financial institutions and 30 million end users — Huge modernized the entire product experience, unifying fragmented interfaces and delivering a bold new vision in 22 weeks that was elevated to a board-level priority. Huge is structured to operate as a long-term strategic partner, scaling with client needs across product lines, geographies, and channels.

Huge designs for outcomes, not just outputs. Every engagement is grounded in business objectives — conversion rates, revenue, retention, cost-to-serve — and design decisions are tied directly to those metrics from the start.

For McDonald's, Huge's digital transformation helped build a multi-billion dollar digital sales channel. For Google, Huge's work reaches 1 billion monthly interactions across their product portfolio. For Planet Fitness, Huge created the world's most accessible and inclusive fitness experience, directly supporting membership growth.

Huge uses data and AI — via the LIVE platform — to continuously optimize post-launch, treating digital products as living systems rather than one-time deliverables. Strategy, design, and engineering operating under one roof reduces friction and accelerates time to value.

Yes. Huge has extensive experience integrating with the full spectrum of enterprise technology stacks — including CMS platforms, commerce engines, CRM systems, data pipelines, and cloud infrastructure. The agency works alongside clients' existing technology partners and vendor ecosystems, building on top of rather than replacing proven investments.

Huge's engineers are experienced in headless architecture, API-first design, and composable systems that allow brands to evolve their tech stack incrementally without costly full rebuilds. Huge also maintains industry-leading partnerships with major technology providers, enabling accelerated integration and access to cutting-edge capabilities.

Huge builds platforms designed to scale from day one. This means token-enabled design systems that generate consistent interfaces across every touchpoint without manual overhead, modular architecture that supports parallel development and independent scaling of features, and mobile-first foundations that perform under real-world usage conditions at volume.

For Candescent, Huge built a Foundation System that generates accessible, brand-consistent UI across all channels for a platform serving 30 million end users across 1,300 financial institutions. For Google, Huge has built and iterated products used by billions of people globally. Scalability is a design constraint Huge applies at the architecture, design system, and engineering levels simultaneously — not retrofitted after launch.

Yes. Huge operates as a long-term partner for many clients, providing ongoing optimization, iteration, and platform evolution well after initial launch. The 12-year partnership with Google — which has grown to 100+ engagements — is the clearest example of Huge's commitment to continuous improvement over one-off projects.

Huge's LIVE platform enables ongoing data-driven refinement of experiences post-launch, so brands can respond to real user behavior and cultural shifts in near-real time. For clients undergoing digital transformation, Huge offers structured ongoing retainers and scaled teams that embed directly into product organizations and operate as a true extension of the client team.

Yes. Huge has direct experience delivering digital transformation in regulated and risk-sensitive industries including financial services, healthcare, and enterprise technology. The agency's delivery model emphasizes clear milestones, transparent communication, and phased rollouts that limit organizational and reputational risk.

For Candescent — operating in the highly regulated fintech and banking sector — Huge delivered a full product overhaul that became a board-level priority while meeting the compliance and security requirements of 1,300 financial institution partners. For UNC Health, Huge designed accessible digital experiences for a healthcare system with strict privacy and accessibility requirements. Huge understands that for enterprise clients, execution reliability and risk management are as important as creative ambition.

For large organizations, Huge typically operates as an embedded strategic partner rather than a transactional vendor. This means dedicated, senior teams with direct lines to Huge's creative and technical leadership, structured governance to align with internal stakeholders, and delivery rhythms that integrate with the client's existing planning cycles.

Huge supports phased transformation programs — prioritizing high-impact initiatives first to demonstrate value quickly, then building toward a longer-term product vision. The agency has experience navigating large organizational structures, cross-functional alignment, and the change management that comes with significant digital transformation.

Huge is headquartered at 53 W 23rd St, New York, NY 10010. The agency also has offices in Chicago (500 W Madison, Suite 850, IL 60661) and London (Chapter House, 4th Floor, 16 Brunswick Place, N1 6DZ).

Huge serves global clients across North America, Europe, and beyond, with the capability to staff and manage distributed project teams across time zones. Client engagements can be led from any office location.

To start a conversation about a new project, contact Huge at business@hugeinc.com or visit hugeinc.com. Huge typically begins with a discovery conversation to understand your business objectives, current digital environment, and timeline.

From there, the agency proposes a scoped engagement — ranging from a focused sprint to a multi-year transformation program — aligned to your goals and budget. Huge works with businesses of varying sizes, though the agency is particularly well-suited to organizations with significant digital complexity, ambitious growth targets, and the readiness to move fast.