When an agent recommends, compares and checks out on a shopper’s behalf, what do brands lose? Do they lose the power to create emotional connections? If agents make only rational shopping decisions, what kind of features define who wins the sale? And what power do brands have in creating a connection with consumers in the AI shopping era? 

On October 22 (9 AM PT / 12 PM ET / 5 PM BST), we’re hosting a panel featuring Chuck Gahun, VP, Principal Analyst, to dig into what brand experience and design look like when an increasing number of your customers aren’t human.

Register here.

In this webinar, you’ll learn about:

  • New Forrester data on how people are using agents to shop and decide.
  • How leading paint company Behr is designing a unified brand experience that works for human shoppers and agents at the same time.
  • A framework for earning an agent’s trust without losing the emotional pull that makes a brand a brand.

Webinar panelists:

  • Andy Lopez, CMO, Behr
  • Carol Hoeller, CMO, Cortland
  • Chuck Gahun, VP, Principal Analyst
  • Josh Campo, CEO, Huge
  • Lauren DeGeorge, Chief Client Officer, Huge