Bigger than a rebrand.

A conversation with PepsiCo’s Chris Manzini and Huge’s Josh Campo, hosted by WIRED’s Alyssa Walker.

With more than 500 brands, 300,000 people, and a presence from Kansas City to Cairo to São Paulo, PepsiCo is beloved around the world. For nearly 25 years, its corporate brand stayed the same. Now, for the first time in a generation, PepsiCo is changing it: in public, at scale, in the AI era, with the whole world watching.

But this transformation isn’t simply about a rebrand. It’s about leadership, organizational change, and what it takes to move a business of this scale in a new direction.

Chris Manzini, Senior Vice President, Head of Global Communications at PepsiCo, and Josh Campo, CEO of Huge, joined WIRED’s Alyssa Walker for a candid conversation and an inside look at PepsiCo’s global transformation, sharing the lessons every business leader can learn from it.

This virtual briefing premiered on July 29, 2026.