As Managing Director of Business Strategy at Huge, Alex Lutz partners with client executives to develop and execute compelling digital business strategies that transform companies and drive revenue growth. A seasoned digital executive, Alex’s background includes strategy consulting, M&A, and senior operations roles.
Prior to joining Huge, Alex was the President of Food52, a venture-backed start-up where she oversaw all aspects of the company’s business operations. Before Food52, she served as COO of IAC/Interactive Corp’s $40M online content and commerce business, CollegeHumor. Alex also spent time in IAC’s M&A group identifying and evaluating acquisitions and organic growth opportunities in the digital media and online content space.
Earlier in her career, Alex worked in Booz Allen Hamilton’s Media and Entertainment practice where she advised Fortune 100 companies on strategy, business and organizational development and operational optimization. For the first eight years of her career, Alexandra worked as a Producer for ABC News in New York, London and Moscow. She graduated from Yale University with a BA in Literature and Political Science and received her MBA from Columbia Business School.