A Workshop by Huge x Optimizely
On November 19, 2025 at the new offices of Huge in Manhattan, a panel hosted by Huge's Emily Wengert and Alex Liss, along with Optimizely's Lauren Hammarstedt, analyzed the inevitable transformation of brand content workflow in the era of AI.
The complete video of the session covers these three topics:
How can you safely turn your data and processes into AI content supply chains.
A real-time demonstration of Opal, Optimizely’s AI engine, to fuel workflow transformation.
Best practices, from workflow implementation to organizational adoption and how to avoid the graveyard of good intentions.
Watch the video below.
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