Huge works to bring innovation to client organizations by helping them launch new products and services, and by conceptualizing new approaches to how they can do business.
Our innovation methodology seeks to systematically survey and understand a given area of a client's business, identifying areas of opportunity for new products, services, or customer experiences. The focus is examining areas in which users have a problem, and current solutions are suboptimal. Then, in partnership with Huge's design and technology teams, new solutions to the problem areas are conceptualized and prototyped. Once research validates the prototype, Huge's team has the ability to launch in-market pilots, in which all aspects of pilot from operational management to business development are handled by the innovation team. We then evolve successful pilots into ongoing businesses that are fully managed by the client organization.