A revitalized .com experience
Surpassed Aon’s digital brand transformation goals in measurable leaps and bounds.
Aon
Redefining excellence in digital experience to tell the story of one of the world's largest insurance brokers.
Overview
Defined a new strategic vision for Aon.com to revitalize Aon's digital presence.
Positioned Aon as a professional services leader, linking insight to practical execution.
Optimized UX to help Aon captivate audiences and streamline lead management.
The Partnership
Aon knew it needed a revitalized digital experience to communicate the significant progress the firm was making on connecting its global capabilities to serve clients. To achieve this goal, Aon enlisted Huge to undertake the redesign and development of a fully reimagined Aon.com.
We began the effort with in-depth stakeholder interviews during a robust multi-month discovery phase, immediately followed by a vision creation phase to define platform needs, a new digital expression of Aon’s brand and a site architecture that would form the foundation of Aon’s new global website ecosystem. We then moved directly into design and development of a flagship site for a launch in the summer of 2023.
When Aon enlisted Huge’s help, they were on a multi-phase, multi-year journey aimed at transforming both the company and its brand, while bringing together a disparate global network of over 120 local markets and their corresponding websites. This challenge meant Huge needed to create a platform that could provide the necessary permissions, localization, scalability, performance, authoring and content governance experience that would allow the site to launch and scale for Aon worldwide.
Huge revitalized Aon's digital presence through an immersive discovery phase and strategic vision, positioning Aon as a premier professional services leader with a competitive edge driven by data, analytics and advisory expertise. By integrating key insights and optimizing user experience, we captivated a qualified digital audience and streamlined backend operations to ensure seamless lead management and revenue generation.
The Work
Atomic design system
Ensured seamless adoption of the Aon’s digital brand standards across global markets.
Future-proofed foundation
A scalable system that adapts to the needs of every market and business area.
The essential link
Highlighted Aon’s data, analytics, advisory expertise, and ability to execute practically as a distinct competitive advantage.
Captivating a qualified audience
Systematically captured leads to seamlessly transition from demand to revenue generation.