Empowering modular storytelling.
Tailor-made experiences for both new and returning customers.
Big Green Egg
Enabling a mouthwatering blend of commerce and cooking for a luxury BBQ brand.
Overview.
Composable commerce layer.
New digital experience.
Storytelling.
The partnership.
A new digital destination for the world’s best BBQ: the Big Green Egg. Replatform from Magento to a composable Commerce Layer solution to enable a mouthwatering blend of commerce and cooking.
The Big Green Egg customer service team were inundated with ordering issues, caused by an intimidating and confusing buying purchase. After all, selling high-ticket, luxury products through the web can be challenging.
The Egg—a premium, kamado-style ceramic charcoal grill and smoker—will last a lifetime, but the previous iteration of the website only catered for new customers; just the tip of the iceberg. So we set about ensure the experience supported every customer in their lifecycle, from inquisitor all the way through to lapsed.
To hand-hold each customer—and because of our core focus on storytelling—we created a "Build an Egg" video walkthrough that both educated and sold along the process. It reduced returns and complaints, and drove AOV.
The work.
From acquisition-only to destination experience.
Recipes, chef stories and guides keep customers coming back for more.
Delivering 5-star service in the digital space.
Hand-hold customers with Build-an-Egg guided product configurator.
The results.
980% return.
ROI within the past year.
60% growth.
Revenue following .com redesign.
23% boost.
Conversion following .com redesign.
36% increase.
AOV following Build-an-Egg feature.
35% reduction.
Checkout abandonment following .com redesign.
6 years.
A partnership that continues to grow.
How can we help you grow?