Case Study.


Hublot has a storied history ticking to the beat of their own drummer. We helped bring that rebellious spirit to life online and in the virtual space.


Rebel innovation.

A partnership that has driven the digital experience of the Hublot brand & business.

Known within the luxury sector as the rebels of the class, Hublot stands above all as the world’s most inventive and innovative watch brand. Daring to fuse unconventional materials to create revolutionary timepieces, Hublot exists to break beyond established codes.

Six years ago Hublot approached us to reinvent every touchpoint across their entire digital landscape. And like them, we set out to break conventions.

Our partnership with Hublot began with a complete website redesign to showcase their watches, craftsmanship and industry defining product innovations-allowing ardent fans of the brand and prospective customers to immerse themselves in Hublot’s world of invention. We’ve since supported Hublot through digital amplification of their key partnerships including Ferrari, FIFA, and a host of world renowned athletes and artists.

In 2020 and in the midst of the global pandemic, we rapidly responded to market changes and evolution in consumer behaviour by resetting their entire approach to retail and event marketing.

In the year of their 40th anniversary we merged digital and physical worlds, creating a seamless brand environment that acted as an event space, an experiential platform, and retail shop floor. All of which was housed on one centralized platform, within their website.

In support we defined a physical product event space, featuring Hublot’s life’s work. After a live broadcast of the experience it was recreated as an interactive digital environment where people could immerse themselves in the innovations and follow through to purchase.

The Unattended 40th would became Hublot’s biggest ever event, yet not a single person was in attendance. Hublot would go on to sell more watches in the first 12 hours than a physical retailer would in an entire month.


  • Products & platforms.
  • Commerce.
  • Campaign.
  • Content strategy.
  • Experiential. was fully redesigned in 2014 to drive the bold and brave attitude of the brand through its digital experience. In 2020, we delivered a new digital home for Hublot bringing D2C eCommerce into .com, shifting the business focus from offline to online at a time of crisis for physical retail.

The results have far exceeded the expectations of the business.

Philippe Tardivel, Hublot CMO.

360 campaign.

Hublot 40 years.

With a history of breaking every convention in luxury watchmaking, Hublot are rightfully known as the rebels in their class. So when the global pandemic arrived during their 40th anniversary, Hublot refused to put their celebrations on hold. They instead hosted an event so exclusive, no one was invited.

Taking exclusivity to the extreme.

In partnership with Hublot we created the Unattended 40th. A physical event space curated by the renowned artist Samuel Ross, it told 40 key stories from Hublot’s past and present. The Unattended 40th was broadcast live to the world and was also recreated virtually, enabling people to digitally interact with every piece.

Hublot 40th.



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