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Intelligent Experiences
Introducing OLI
NBCU and Huge teamed up to develop OLI, a conversational experience that helps viewers seamlessly find what they want to watch throughout the 2024 Paris Summer Olympics.
By Huge
NBCU and Huge present “OLI,” an AI-powered chat that helps viewers find when, where and how to watch their favorite live events and programming throughout NBCU’s coverage of the Paris 2024 Olympics—starting with the opening ceremony on Friday, July 26, and continuing through the 329 medal events taking place until August 11.
OLI is the fruit of a partnership between NBCU and Huge. It allows users of NBCU’s websites in the United States —including NBCOlympics.com, NBCSports.com, NBC.com, usanetwork.com, and today.com — to ask questions to OLI, seamlessly finding up-to-date information on Paris Olympics programming.
Utilizing natural language chat, OLI is able to tell fans when and where they can watch live Olympic events across NBCU’s broadcast and cable channels, as well as how they can stream it on Peacock. It also provides information on coverage of specific athletes, teams, and countries.
For example, if a viewer wants to know when the men’s U.S. basketball team is on, OLI might say, “You’re in luck! The U.S. men’s basketball team plays Serbia today at 11:15 a.m. ET live on NBC and Peacock.” It will include a unique link to Peacock programming, and another button to add the event to your calendar as a reminder.
Additionally, OLI will be able to identify the best viewing options for fans depending on the time of day, time zone, and event schedule.
“With literally dozens of Olympic events happening simultaneously and thousands of hours of programming, we are leveraging innovative technologies to solve for a true consumer need,” said Jenny Storms, Chief Marketing Officer, Entertainment and Sports, NBCUniversal. “OLI will be implemented across our web platforms to simplify the viewer experience and allow fans to seamlessly access the events they love.”
OLI is a prime example of the Intelligent Experiences that Huge delivers — human-directed digital interactions that leverage GenAI and other emerging technologies to create more satisfying experiences for people. To learn more about our work and capabilities, visit What We Do.
OLI is not available to viewers outside the United States and US territories.