Connection to all the action.
GenAI-powered discovery for hundreds of events.
NBCU
Enabling friction-free discovery of Olympics scheduling with AI to drive viewership.
AI-powered viewing guide.
Product vision and business requirements.
AI POC and solution architecture.
Conversational experience branding and design.
Overview.
Using an Intelligent Experience to elevate the greatest show on Earth.
In partnership with NBCU we developed a natural language chat experience to help viewers navigate over thousands of hours of competition. Called OLI, the generative AI chat enabled fans to find when and where to watch their favorite events, effortlessly, while driving viewers to NBCU’s broadcast channels and streaming platform Peacock.
From product vision and experience design, to conversational branding and front-end development, we designed OLI to respond personally to the nuances of every viewer’s interests.
The experience was built on Google Cloud's Vertex Platform using Gemini, which provided the infrastructure, security and tuning of the large language model to implement the logic that enables OLI’s smart, context-aware responses.
Using an Intelligent Experience to elevate the greatest show on Earth.
Designed to adapt.
Live proprietary data refreshed every 15 minutes.
Driving viewership and sign-ups.
Answers covered broadcast and cable channels plus Peacock deep linking.
By the numbers.
1,000s
Hours of live programming.
100s
Live event competitions.
10
Time zones that OLI was personalized for.
19
Websites OLI was deployed across the NBCU ecosystem.
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