Experience innovations.
AI powered member consultations and service enhancements.
Planet Fitness
Digital transformation to make fitness accessible to all.
Overview
App design.
AI design consultation.
Design system creation.
The Partnership
Driving digital transformation and omni-channel innovation for the world's largest gym.
We created a vision of the future for Planet Fitness; an omni-channel experience that activated the Judgement Free ethos, transforming the lives of millions across America. We delivered an end-to-end experience across web, app and CRM, that raised customer conversion and member engagement. Our multi-year product roadmap continues to deliver digital transformation that encompasses a global design system, governance and delivery model, data and analytics strategy, and member experience innovations.
The Work
Defining the future of fitness.
Identifying high impact concepts and features to generate significant value for both the business and its members.
Complete app overhaul.
A vision that bridged the gap between digital convenience and physical engagement was translated into a series of actionable designs, testable prototypes, and a new app launch.
The results.
#1
Health and fitness app in the App Store.
8.3M
Active app users, daily.
83%
Increase in workout sessions.
How can we help you grow?