Case study.

Re­al­tor.com.

After spending years as the “Home of Home Search,” Huge helped Realtor.com pivot to a new brand positioning and launch a new marketing campaign.

Overview.

"To each their home."

Huge helped Realtor.com show the world that there’s a home for every homebuyer. Literally...every homebuyer.

Every individual has very specific needs when it comes to what they want in a home, and Realtor.com believes that the way people search for a home should be just as specific. That’s why they’ve developed the most personalized home search features around, making it easier for any and all homebuyers to find a home that’s truly right for them.

To bring to life their new positioning and tagline—"To each their home"—we created a series of unique characters with their own extremely specific home needs to be the voices of personalization.

In May 2021, we launched an integrated marketing campaign that included broadcast TV, online video, radio and social media.

Work.

  • Strategy
  • Campaign
  • Social
  • Integrated Marketing
Cacti family.
00:30

Play.

Vampire.
00:30

Play.

Trolls.
:30

Play.

This campaign embraces individuality and drives home a clear message — it doesn’t matter what you are looking for, Realtor.com® can help.


Mickey Neuberger, CMO of Realtor.com

Outcomes.
28M
Total impressions.
51%
Increase in earned views.

Social.

Our characters didn’t just live on TV. We gave them a home on social media, where we were able to tout some of Realtor.com’s product features.

Press.

Mentions.