A redesigned digital brand.
A thoughtful, AA-compliant and extensible design system.
UNC Health
An experience designed and curated to make wellness accessible, wherever people live.
Overview.
A new IA that will better meet consumer expectations and mental models.
A redesigned digital, AA-compliant design system.
“Find a Doctor” taxonomy leveraged across the entire site.
The partnership.
A consumer-centric and data-backed strategic vision.
Challenge.
UNC Health aims to provide compassionate care to everyone in North Carolina, regardless of where they live or how fast their internet is. But their website wasn’t meeting modern patient expectations.
Solution.
We focused on scaling the taxonomy for Find a Doctor, leveraging it across the site. We started by redesigning their digital brand, creating a thoughtful, AA-compliant, and extensible design system. Every aspect of the experience was purposely curated to bring the UNCH brand to life and make wellness accessible to the people of North Carolina.
Services.
Research and insights.
Experience strategy.
Digital business strategy.
Technology platform planning.
Experience design and build.
Innovation strategy.
Content management.
Content strategy and creation.
The work.
Brand personality.
Included in the design system are micro animations that inject brand personality and moments of joy throughout the entire experience.
The results.
278%
Increase in online bookings.
16%
Increase in provider profile view rate.
6x
Rate increase of customers finding what they need.
12%
Decline in homepage bounce rate.
How can we help you grow?