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  • Verizon.

A new standard for corporate transparency.

Details.

In the days leading up to the 2020 U.S. election cycle, we launched Full Transparency by Verizon. A radical transparency technology platform built on a public, open-source blockchain service, Full Transparency has the potential to forever change the way companies communicate to their audiences. Nearly 60% of consumers globally believe that the media they use is contaminated with untrustworthy information.* Businesses can mislead the market and their customers without being held to account. Bad actors can exploit vulnerabilities in a corporate newsroom or media organization’s security and publish falsehoods under a veneer of credibility. Such risks not only imperil the brand safety of organizations, but the health and wellbeing of institutions and citizens.

  • Verizon.

A new standard for corporate transparency.

Details.

In the days leading up to the 2020 U.S. election cycle, we launched Full Transparency by Verizon. A radical transparency technology platform built on a public, open-source blockchain service, Full Transparency has the potential to forever change the way companies communicate to their audiences. Nearly 60% of consumers globally believe that the media they use is contaminated with untrustworthy information.* Businesses can mislead the market and their customers without being held to account. Bad actors can exploit vulnerabilities in a corporate newsroom or media organization’s security and publish falsehoods under a veneer of credibility. Such risks not only imperil the brand safety of organizations, but the health and wellbeing of institutions and citizens.

  • Verizon.

A new standard for corporate transparency.

Details.

In the days leading up to the 2020 U.S. election cycle, we launched Full Transparency by Verizon. A radical transparency technology platform built on a public, open-source blockchain service, Full Transparency has the potential to forever change the way companies communicate to their audiences. Nearly 60% of consumers globally believe that the media they use is contaminated with untrustworthy information.* Businesses can mislead the market and their customers without being held to account. Bad actors can exploit vulnerabilities in a corporate newsroom or media organization’s security and publish falsehoods under a veneer of credibility. Such risks not only imperil the brand safety of organizations, but the health and wellbeing of institutions and citizens.

  • Verizon.

A new standard for corporate transparency.

Details.

In the days leading up to the 2020 U.S. election cycle, we launched Full Transparency by Verizon. A radical transparency technology platform built on a public, open-source blockchain service, Full Transparency has the potential to forever change the way companies communicate to their audiences. Nearly 60% of consumers globally believe that the media they use is contaminated with untrustworthy information.* Businesses can mislead the market and their customers without being held to account. Bad actors can exploit vulnerabilities in a corporate newsroom or media organization’s security and publish falsehoods under a veneer of credibility. Such risks not only imperil the brand safety of organizations, but the health and wellbeing of institutions and citizens.

Verizon Full Transparency full width image
“It’s rare to find an agency that brings such an interesting, innovative idea to the table but then also knows how to design and engineer the product.”
— Mariana Agathoklis, Vice President of Corporate & Business Communications, Verizon
The results.Our cross-functional, global team drove the holistic initiative from concept through to branding, design, engineering, and go-to-market activations. Launched just five days before the 2020 presidential election, the initiative has been featured in more than 30 articles, generating over 600 million media impressions, and ultimately demonstrating how technology can help organizations take a stand for themselves and their audiences.
The goal:To change the way corporate newsrooms provide visibility to their readers and hold themselves accountable for what they communicate to the public.
Media impressions on product launch:600M+
The experience and technology.Based on intuitive design patterns, the Full Transparency interface clearly shows a permanent record of Verizon’s corporate news and information changes written to the Blockchain without distracting from the content itself. Accuracy stances, through badging and other visual cues help people understand sources, assess information, and share with confidence.
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