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Fresh thinking, company news and practical perspectives from the people making what matters.

Claude made me buy that.
ideas1 min read

October 9, 2026

Claude made me buy that. A webinar on agentic shopping. October 22.

Every designer now leads an orchestra.
ideas7 min read

October 7, 2026

Every designer now leads an orchestra. How directing AI agents and building our own instruments are changing the creative workflow.

The prototype is the pitch.
ideas6 min read

September 18, 2026

The prototype is the pitch. The middle ground is back. What you do with it is still up to you.

Huge’s MAKE.EXE returns October 6th.
news3 min read

September 23, 2026

Huge’s MAKE.EXE returns October 6th. A high-stakes live AI creative competition in NYC.

Makers #11: Asif Mir and Manuela Duque
makers10 min read

September 16, 2026

Makers #11: Asif Mir and Manuela Duque

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Huge wins six 2026 Creativepool Awards.
news2 min read

September 14, 2026

Huge wins six 2026 Creativepool Awards. Plus People’s Choice and Top 100 Creative Leaders honors.