Huge's SEO team embraces a multidisciplinary approach to ensure high visibility of client digital properties. We seek to maximize exposure in Google as its algorithm evolves, increase visibility in secondary search engines, and also in the emerging class of voice-activated and text-activated agents. We embrace a user-centric approach to SEO: by understanding users and their search patterns, we can ensure user needs are met by prominent exposure to relevant brand content.
Huge's team optimizes all aspects of effective search: we ensure web pages are properly coded; content is structured and organized properly, with the correct information architecture; the right content is created and distributed based on appropriate search queries; paid search is properly leveraged; and social is utilized to properly disseminate links. Over fifteen web crawlers are utilized to monitor the web, providing ongoing, proactive insights that are used to continually optimize client approaches to search. SEO is then fully integrated with the client's other inbound marketing strategies, creating a coherent approach to traffic generation.