Darling Ingredients

Darling Ingredients is one of the world's leading practitioners of circularity, transforming resources from the animal agriculture and food industries into hundreds of valuable ingredients. Having grown significantly through acquisition, the company lacked a clear and compelling brand narrative and visual identity to clarify its value proposition to investors, potential employees and the market at large.

We redefined Darling Ingredients’ brand proposition, streamlined brand architecture to reduce complexity and modernized its identity. Helping take the company from —what appeared to be— a holding company made up of multiple brands, each telling their own stories, to a purpose brand that unites its sub-brands, inspires employees and engages investors.