Empower fandom.
The LPGA invested in its content team and placed greater emphasis on content creation, better showcasing its athletes to current fans while expanding its reach to new audiences.
LPGA
Empowering the athletes, the fans and the league through digital experiences.
Overview.
Increased visibility of the LPGA’s athletes.
Created opportunities for engagement with fans in real-time.
Implemented AI real-time tagged content video feeds.
The partnership.
We re-envisioned the LPGA’s digital experiences—including their corporate website, 6 separate microsites and iOS/Android apps—to drive deeper fan engagement, highlight LPGA athletes and introduce methods for monetization throughout the platform.
Recently, the LPGA has had many notable advancements for players, including a significant prize fund increase, record athlete earnings, remarkable athlete performances, and enhanced athlete support services.
LPGA strives to be a premier destination for fans to experience dynamic stories, unexpected moments, and world-class players.
They needed a partner to elevate the real-time story for fans, athletes, sponsors and the league.
With every interaction the LPGA aimed to:
Be authentic.
Grow the game.
Enable fluid fandom.
Continuously evolve.
Create community.
We partnered with the LPGA to transform its digital experiences by creating a world-renowned global sports and entertainment property that showcases the very best female athletes, striving for equity in sports, while creating unparalleled fan and member experiences. It delivers high-value benefits to partners and strategically grows opportunities for women and girls through golf.
The work.
A golf channel.
The revamped LPGA.com now offers fans a premier destination for experiencing “must-watch golf.”
Game of numbers.
The new site features three times the amount of player and tournament statistics, giving fans deeper insights into the performances of their favorite athletes.
Personalized paths.
The new LPGA.com also puts LPGA Tour athletes at the center of the brand through individual stories, while newly added individual fan accounts that allow following them build a foundation for long-term personalization.
New tech.
To realize the LPGA’s goals, we worked to modernize the LPGA’s tech stack by building on top of Sitecore with a headless architecture, allowing for more customizations with the front-end design, with fewer constraints.
The results.
65%
Increase in site performance.
75%
Increase in athlete site visibility.
7+
Themed microsite templates to build brand cohesion.
How can we help you grow?